Magento eCommerce Masterclass
Online shopping trends change fast.
With this Magento Masterclass, you will learn to design an eCommerce experience that’s a perfect fit for your brand, and which encourages visitors to buy.
Magento comes complete with logical product management, built-in shipping, choice of built-in payment solutions and promotions and discounts. In fact, Magento provides you with all the tools to create a powerful commerce solution.
Mobile devices, Smartphones, Phablets or Tablets, are increasingly becoming a key central component of any marketing campaign. There is a considerable amount of untapped opportunity out there for SMEs to engage with mobile customers and increase their market share.
Whether you're just starting out or you're an established online trader, having a mobile responsive eCommerce site is critical to your business success.
On this Magento Masterclass we'll provide you with a complete oversight of managing a successful eCommerce site including how to integrate digital marketing and social media and even include one year's hosting and professional theme (worth at least £500) within the course fee!
Given by an experienced Magento eCommerce expert, you will learn to control your admin and keep in-touch with you customers.
You Will LearnOn this comprehensive 3 day essential course you will learn:
- How to manage your Magento Store
- The primary features of this powerful software
- Create products with variables
- Optimise & streamline the admin process
- Increase and monitor sales
- Learn how to add functionality
- Follow up customers
- How to integrate social media and Google Search
- Interpret and respond to critical feedback and statistical information
- The do's and don'ts of running a Magento Store.
Introduction to Magento
Planning Your Site
Choosing Logistics and Payments Solutions
Working with Magento Themes
Adding your Logo
Exploring the Admin Interface
Configuring your site preferences
Configuring your site preferences
Setting up users and roles
Planning your Catalogue
Understanding Attributes & Attribute Groups
Understanding Product Types
Creating New Products
Adding Product Images
Adding Products to Categories
Search Optimisation Considerations
Adding Meta Tags, Descriptions & Short Desscriptions
Adding Google Analytics
Integrating Social Media
Viewing and testing your site
Marketing your site
Overview Discounts & Promotions
Setting Up & Automation Promotions or Discounts
Magento Built-in Reports
Extending Magento Core Functions
Growing your Business
Customer Feedback and Follow-up
This is a summary of what the course content will cover. The content will however be adapted to suit you own unique business proposition.
Please download the PDF for a more detailed outline.
Who Should Attend?
Anyone who wants to create a unique and flexible eCommerce site that they can edit and maintain.
- Business Owners
- Marketing or Sales Team Members
Very helpful - we've used Shopify but found limitations and wanted to have more control and it was important to be able to incorporate and make it fit our business brand. This course fitted. Very professional. Very up to date with an extremely friendly, relaxed atmosphere. We felt very welcome the whole time and would thoroughly recommend this.
Kristian, Lights for Home
The trainer was patient and knowledgable. The class was relaxed, the few days went by quickly and I learnt a lot. On a one-to-one basis I felt I covered much more than I would on a group course and I left with a working site which I can control. What's more, the training cost me tless han I was quoted for having one built - brilliant!
If you already have an established website, whether eCommerce or not, this course may still be suitable for you, as your existing website and content can be used as a basis for a new improved eCommerce site or updates to a mobile responsive version.
This is a tailored private course only as inevitably all websites should be unique. The course content can be adjusted to suit your individual specific requirements. Please contact us on 01732 833 004 TODAY so that we can discuss your specific goals.