• Digital Marketing

    Learn all aspects of Digital Marketing.

  • Marketing Strategy

    Learn how to enhance your marketing
    strategy across all channels.

  • Search Engine Optimisation

    Learn key strategies for successful
    Search Engine Optimsation.

  • Social Media Marketing

    Implement Social Media Marketing
    to grow your business.

  • Video Marketing

    Get training on effective
    video marketing techniques.

  • Email Marketing

    Effective email marketing to make
    you stand out from the crowd.

  • Marketing Analytics

    Grasp inbound marketing techniques
    that actually work!

Google Adwords Masterclass

This Adwords Pay Per Click training teaches you how to setup (and avoid the pitfalls) of using online advertising to quickly drive traffic to your website to quickly grow your business.

Learn how to use Adwords Free tools to create a campaign, setup ads for desktop and mobile searches, and use and identify keywords that will target your site. You will also learn to setup goals, link to Google Analytics to monitor progress and create remarketing lists.

  • What You Will Learn

    • What is Pay-Per-Click?
    • Why Use Pay-Per-Click?
    • Whom Should I Trust in Pay-Per-Click?
    • PPC versus SEO in Small Paid Niche Markets
    • Benefits/Drawbacks of PPC Management Services
    • Essentials before you start your campaign
    • Account setup and budget management
    • Optimization of existing campaigns
    • Getting Feedback from Your Account
  • Who Should Attend?

    Business owners and managers and anyone responsible for targeting business growth through effective online marketing campaigns such as Google Adwords and Microsoft Adcenter.

  • Takeaways

    You will go away knowing how to set up an effective PPC campaign to target potential customers actively searching the web for the products or services you offer, using keyword research and competitor keyword analysis, as well as with the confidence to create professional PPC adverts and much more.

As this course is generally a bespoke one to one or for small groups from one company, the training session can incorporate setting up an Adwords account with live campaign and how to monitor ongoing activity by linking the Adwords to Google Analytics.

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Training Information

Training typically starts at 9.30am and finishes at approximately 4.30pm each day.
Courses include lunch & refreshments, course notes and UNLIMITED post-training email support.

For Tailored courses we can adjust the timings to suit the individual or group.

Online training can be taken at a prearranged time and date and typically is for a one or two hour session.

For more information contact us on 01732 833004 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Download the Complete List of Courses


01732 833004