• Digital Marketing

    Learn all aspects of Digital Marketing.

  • Marketing Strategy

    Learn how to enhance your marketing
    strategy across all channels.

  • Search Engine Optimisation

    Learn key strategies for successful
    Search Engine Optimsation.

  • Social Media Marketing

    Implement Social Media Marketing
    to grow your business.

  • Video Marketing

    Get training on effective
    video marketing techniques.

  • Email Marketing

    Effective email marketing to make
    you stand out from the crowd.

  • Marketing Analytics

    Grasp inbound marketing techniques
    that actually work!

Email Marketing Essentials

The workshop style course covers email marketing strategy, campaign planning and emailing for acquisition versus retention.

HTML email design and technology considerations will be covered as well as how to test and optimise your emails to improve inbox deliverability. Some time will also be spent focusing on your own e-marketing campain requirements and how best to implement these. The course includes practical exercises and Q&A sessions.

The course can be extended to include a hands-on course on production of HTML emails.

  • What You Will Learn

    • Current Marketplace
    • Email Lists
    • Planning an Email Campaign
    • Emailing for Customer Acquisition & Retention
    • HTML Email Design & Technology
    • Writing Effective Emails
    • Monitoring & Tracking
    • Website Integration
    • Challenges & Innovations
    • Future Developments.
  • Who Should Attend?

    This course is designed for those who have had some experience of email marketing but need to enhance their knowledge of email marketing strategy and the practicals of running an e-marketing campaign.

    • Marketing Personnel
    • Business Owners
    • Web and Digital Project Managers
    • SMEs
    • Web Designers
  • Takeaways

    You will be confident and proficient in;

    • Planning your email marketing campaigns - for either acquisition or retention-based emailing
    • Creating an email touch strategy
    • Creating a strategy to build segmented target lists using online tools
    • Creating and broadcasting HTML emails and surveys using online tools
    • Interpreting campaign metrics and making continuous improvements
    • Creating and testing landing pages according to best practice guidelines
    • Creating HTML emails using best practice design and development guidelines
    • Testing your email HTML across different email readers
    • Planning for future developments and innovations in email marketing.

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Related or Follow On Courses

Training Information

Training typically starts at 9.30am and finishes at approximately 4.30pm each day.
Courses include lunch & refreshments, course notes and UNLIMITED post-training email support.

For Tailored courses we can adjust the timings to suit the individual or group.

Online training can be taken at a prearranged time and date and typically is for a one or two hour session.

For more information contact us on 01732 833004 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Download the Complete List of Courses


01732 833004