SEM, SEO, PPC, PR, SERPS, TR are all acronymns commonly used in connection with service based and ecommerce websites. Internet Marketing or SEM is a combination Search Engine Optimisation (SEO) and other factors that make up how well (or poorly) you site can be found. So clearly, these need to be amade a priority when continuing development of any website.
SEO or Search engine optimisation used to be something you could bolt onto a website to make an average website found in natural (organic) searches. As the web gets more competitive, effective SEO (and techniques) can be considered as a part of an overall marketing strategy.
Take a look a one of our Marketing Training Courses below. Our courses are tailored to suit your needs so just tell us what you need to know and we'll start building your course.
Most of these marketing courses also include a FREE site appraisal or Audit worth £150+.
Email Marketing Essentials - Tips for Success training will cover the essentials you need to grow your business - learn which email platform to choose (there ARE alternative to the ubiquitous MailChimp), how to create compelling emails and establish a rapport with your clients to build your business.
If you have a website then, Google Adwords Pay Per Click (PCC) advertising can be an important part of your marketing mix. Online advertising can quickly drive traffic to your website and help you identifiy what keywords are working to help grow your business.
Search Engine Optimisation is essential for any website, so getting keyword descriptions, phrases, sitemaps, link building and many more aspects, is key for a strong online presence.* Free website audit included worth £150 included.