The Truth About Testimonials
Who is the easiest person in the world to sell to? That’s an easy question to answer, yet one most business owners, unfortunately never ask themselves.
You see…the easiest person to sell to is one you’ve sold to before. It’s someone who already trusts you, someone, who’s already had a “Wow” experience with your company. And, usually, it’s someone who is willing to give you a testimonial…if you ask for it. But, you have to ask for it!
Here are 4 quickfire ways to build your store of testimonials like crazy:
- Use industry endorsements and/or respected experts
- Put together user groups
- Create a feedback form on your website
- Ask directly, and then help your clients write the testimonial
One of my favourite ways to get testimonials is a trick I learned. When a customer tells you something great about your product or service, ask this golden question, “Can I quote you on that?” Then write up their quote, email it to them for their approval, and voila! You’ve got a great testimonial!
Why are testimonials so powerful? Because what someone else says about you is much more believable than what you say about yourself. If you’re talking about your own business, you’re bound to say how good it is. Everyone expects it, and no one really believes it. But if someone else raves about your business…then it’s a whole different ball game.