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Tag: search optimisation backlinks

Search Optimisation – Backlinks

Four pointers to help drive traffic to your website 1. Study Your Competitor’s Links Study your competitor’s links and make a list of all the relevant trusted websites from where they are getting backlinks and see if these sites will link to yours. The key here is to ensure that you select authoritative backlinks in place i.e. ones from trusted and popular sites and not backlinks from link directories or link popularity schemes, as the major of search engines can penalise sites which use such schemes. 2. Partially Matching Anchor Text for Links Google can penalize websites that have...

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