Natural Searches versus Pay Per Click
When beginning to optimize a web site a common issue is should one use paid searches such as AdWords or is one better to rely on natural searches. What are the differences, benefits and potential drawbacks of each?
When beginning to optimize a web site a common issue is should one use paid searches such as AdWords or is one better to rely on natural searches. What are the differences, benefits and potential drawbacks of each? In this article I shall attempt to answer some of the common questions and offer some sage advice about when and how to use paid and natural searches to one’s best...