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Email Campaigns – Managing Customer Expectations

Load and send? Batch and blast? Direct marketing concepts are ancient history in the modern email environment. Today’s email marketers must navigate their way through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. The below tips will help get you started on the road to success with your email campaigns. 1. Permission is not optional When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth”...

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