Search Engine Optimisation (SEO) Primer

This Search Engine Optimisation Fundamentals training course will provide an overview and hands on exploration of factors contributing to success or failure in search engine optimisation (SEO) including: keyword/phrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.

During this practical Search Engine Optimisation Fundamentals training course we will evaluate your own website with the aim of setting objectives on improving its search rankings.

*A FREE website audit worth £300 will be included to help evaluate and provide details about what is needed to improve your site and increase natural searches.

  • Course Outline

    Brief overview of Search Engine Marketing
    Planning & Strategy
    Audit &Preparing your Website
    Search Engine (Index) Inclusion & Coverage
    On-Page Optimisation
    Link Building
    Running an SEO Campaign
    Landing Page Strategy
    CPC/PPC Advertising


  • Who Should Attend?

    This course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). Participants will generally be online marketing staff and consultants, SMEs, IT and technical staff, sole traders and/or start-ups, web designers and other digital agencies, marketing and advertising agencies.

    To have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optimisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.

  • Takeaways

    You will leave proficient in optimising your website for search engine ranking and performance.

    To use online tools to carry out keyphrase analysis, perform competitor benchmarking and implement best practice for search engine inclusion and website copywriting.

    Create a comprehensive brief or checklist for your SEO or web design agency to select the best approaches to running your SEO campaigns

    Carry out effective link building and optimise your Google search rank.



BSL Gas Technologies


  • Comprehensive Course Notes & Resources
  • Certificate for Career Progression
  • Lunch & refreshment each day
  • Dedicated experienced trainer
  • All equipment & software PC or MAC*
  • For tailored courses - combine relevant applications
  • Tailored courses on Dates/times to suit you
  • UNLIMITED post-training email or phone supports

General Information

Training typically starts at 9.30am and finishes at approximately 4.30pm each day.

For Tailored courses we can adjust the timings to suit the individual or group.

Online training can be taken at a prearranged time and date and typically in three or four hour sessions.

About Us

Computer Graphics Training have been providing software training courses, consultancy and graphic design services to a diverse range of companies for over 25 years.