How to Turn Mobile Visitors into Repeat Customers
Mobile optimisation is key to turning your mobile visitors into repeat customers. But what do I need to consider when looking to turn mobile visitors into repeat customers? The following tips will help:
Make every Mobile Interaction Count
Mobile interactions present businesses with the opportunity to connect with customers, employees and stakeholders in ways not thought possible a few years ago. Increasingly companies are developing apps for both external and internal use.
Whether helping someone find a car service center or recommended restaurant in the vicinity or enabling potential customers to take advantage of a promotion being offered in a nearby shop, location-based targeting, also sometimes referred to as geo targeting, is one of the most effective, yet still underused, opportunities available to engage mobile customers and present them with a ‘call to action’.
According to a recently published Forbes Insights Report – The Connected Marketer: How Apps are Engaging Customers, Partners and Employees, user-friendliness is the greatest challenge for marketers. The major challenge seen by marketing executives is the ability to design user-friendly interfaces for their apps, to keep end-users interested and returning to the app. Design is key, which is why in many companies it is marketeers who are designing the apps, with assistance from their IT teams, rather than the other way round. This is because marketing managers tend to have a better grasp of what their customers want as they are customer-facing.
Improve and Enhance a Service based on real feedback
Tailor your mobile app development and marketing strategies in response to changing customer and technology needs. Listen to customer reviews, feedback, complaints, praise and continually improve and iterate your apps.
Many companies rely on their own internal Marketing and IT teams to develop their own apps in-house because they find that this reduces not only the time to market for the apps and their updates but also helps keep a lid on their app development costs.
In order to engage with your customers and grow brand loyalty, consider making more services and content available exclusively through your apps. Increasingly, apps are no longer simply replicating the same material found on websites; they are becoming channels in their own right.
Automate Internal Workflows
Build a content marketing or editorial workflow strategy that focuses on driving competitive advantage. Within this strategy look to automate internal workflows to publish editorial content simultaneously across print, media, and Web. Exploiting the advantages of such an integrated platform will result in increased efficiency and productivity.