Quick Search Engine Optimisation (SEO) Guide
This Quick SEO Guide lists some additional basic tips to help you on the road to successful SEO.
Here are some very basic SEO techniques that do work.
1. Copy Writing
Properly Written Content is the most important basic SEO technique of all. Learn how to effectively write content for your website. Content is far more important than fancy designing. Use Keywords properly not only in paragraphs but also in headings. But do not stuff your content with your chosen keywords otherwise you will be penalised.
2. Title Tag
Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. You must use your most important keywords in your Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can usethe title “Best accounting Software in Dubai”. your Title serves two purposes. Firstly, it helps in Search Engine Ranking (SEO), Secondly, when your result is shown, it should attract visitors to click on the link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords.
3. Description Tag
Once again use your most important Keywords in the Description Tag. Make sure it is properly written. Just like your Title, a Description serves two purposes. One, to help in Search Engine Ranking (SEO) and two when your result is shown, it can attract visitors to click on link and visit your site. Again, similar as with the Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.
4. Alt Tag for Pictures
If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.
5. Internal Likings
All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. It will not only help your visitors to get information when needed, but also help you get a better search engine ranking for different keywords. Don’t use links in Images or Flash.
6. Use of Google Web Master Tools
Google has bunch of Webmaster Tools that are really helpful, including letting you see basic statistics about your web pages. Regularly use Google Analytics to check your progress. It will give you very important data for deciding on different aspects of your site. Find out which pages are doing well on your site, what is the Bounce Rate, which pages are attracting more interest from visitors, etc.
7. External Links
Make sure you have good content and your site brings value to visitors. That way you will automatically gain high quality external links. Don’t buy links – you could find yourself penalised. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. These will also bring some incoming links for you.