Keyword Phrases Used for Maximum Sales

Search engines sort web pages in their databases by the keywords contained in each web page to later produce a search result. Because they do, it's crucial to make sure that the keywords you've chosen are implemented throughout your site.

How to use your Keyword Phrases

1. Relevancy

Search engines sort web pages in their databases by the keywords contained in each web page to later produce a search result. Because they do, it's crucial to make sure that the keywords you've chosen are implemented throughout your site.

This is very important, so always keep it in mind:

If you organize your keywords consistent with a search engine's ranking criteria, your ranking with that particular engine will go up. The ranking criteria differ from search engine to search engine.

2. Frequency of the keyword searched

How *often* does a keyword appear in a page's title, description, or body text? Include your keyword once in the title and description. With some engines, if you repeat a word too many times, you'll be penalized for "keyword stuffing."

3. Site popularity

How many other websites felt your site is important enough to link to. Why you should try to get other sites to link to yours. Search Engines spider your site for link popularity and may rank your site higher than your competitors simply because others are linking to your site. Consider asking for reciprocal linking, where if you link to them, they'll agree to link to you. However, be very careful when you choose your reciprocal linking sites, as some search engines like Google, since the tweaks to their algorithms over the last couple of years can penalise you if your links are coming from sites that are not relevant, especially those set up just for link building purposes.

4. "Weight" of the keywords

Keyword "weight" refers to the number of keywords appearing on your webpage in relation to the total number of words appearing on that page. "Keep a 3 - 5 some 7% ratio"

One technique is to create several small DOORWAY PAGEs, which emphasizes a particular keyword. By keeping the overall words on each page to a minimum, you'll increase the "weight" of the keyword you're emphasizing.

Important considerations: Don't provide detailed product or service information on your home page. Instead, design a page for each product and provide a brief description of the product/service and a link to that page from the home page. This will allow you to be more specific with your keywords for each product/service page and increase the "weight" of the keywords.

5. Proximity of keywords

This the placement of keywords on a webpage in relation to each other. EX: the connected phrase "stained windows" will outrank "stained glass windows" when the searched phrase is "stained windows."

6. Keyword placement very important

Keywords placed in the title of a page or the heading tags will give them more relevancy. In some engines, placing keywords in the link text can add more relevancy to those words. In a link text, you would be using keywords in a hidden tag.

Where you choose to place keywords is up to you.

Just remember: How often and how early the keywords are placed will affect your ranking.

You need to include a keyword in as many places as you can to affect your site's relevancy in the Search Engines rankings.

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Expand Your Keyword Lists

Keyword research is an ongoing process and you should always be expanding your keyword lists. The more relevant keywords that you rank well for, the more business you will do.

Using Keywords

keyword_example

The objective of a business website is to attract potential buyers and convert them into paying customers.

Relevant keywords allow you to fulfil this primary objective. They help you attract relevant traffic that want to buy the types of products you have to offer.

The more relevant keywords that you rank well for, the more business you will do. So by constantly expanding your keyword lists, you expand the potential market for your business.

Two fundamental ways of expanding your keyword lists:

• Long tail keywords that give you depth and allow you to dominate a particular market – so, moving from ‘chocolate’ to ‘chocolate gifts’ to ‘corporate chocolate gifts’.

• Related keywords that allow you to broaden the range of market sectors that you can target. So if, you’re selling gourmet chocolate, you may find opportunities in related keywords such as ‘truffles’, ‘fudge’ or ‘luxury foods’.  Related keywords can make you aware of markets that you might not have previously considered.

So, in building your online business, you need to make sure you have an effective sales process in place. Do that and you will have real benefit from expanding your keyword lists.

You need to convert people who arrive at your website into paying customers. If you don’t do that, then it doesn’t matter how extensive you keyword research is, or how effective your optimization efforts are in drawing new visitors to your website. If you can’t convert a visitor into a customer then your efforts will be doomed to failure.

Only when you have got an effective sales process can you get the real benefit from expanding your keyword lists. And when you have that sales process in place, like any business you will want to expand. You could add new product lines, associated products and other ways to expand your potential income from each of the customers you attract.

However, before you embark on the path of product development you need to be sure that you are getting maximum return from what you have already.

Only when you have got an effective sales process can you get any real benefit from expanding your keyword lists.

Let’s suppose you’ve got a website that performs well – you get 100,000 unique visitors per month and you have a conversion rate of 3%. That equates to 3,000 paying customers per month. Not a bad business situation to be in. Now look at your log files. From these you see that 30% of your traffic comes from search engines. Dig a little deeper and you find that 80% of this comes from around 20 good keywords. Here’s a quick calculation of what this means:

• 30% of your traffic comes from search engines so that’s 30,000 unique visitors per month. 80% of these come from your top 20 keywords – that’s 24,000 per month.

• With a conversion rate of 3%, those 20 keywords bring you 720 paying customers every month. Now, if you could find another 20 keywords that perform just as well, then you could add another 720 customers, giving you a total of 3,720 customers per month – an increase of 24%

And if you could achieve this growth once, could you do it again? Of course,the answer to that depends on the potential in your marketplace but the underlying principle is that good keywords will bring additional revenue to your website and you really can’t get too many of them.

Four strategies to consider:

(i) Find out how your top keywords are used inside longer phrases. ‘Business telephone’ also appears in ‘business telephone system’and ‘small business telephone system’.

(ii) Look for related keywords – for ‘business telephone’ related keywords are ‘voice over ip’, ‘voip phone systems’ and ‘internet telephony’.

(iii) Rather than just concentrating on the top terms, look for value in the longer tail of keywords that may appear low, but still offer profitable opportunities.

(iv)Look for niche or emerging markets that you might be able to identify before your competitors do.

Keyword research is an ongoing process and you should always be expanding your keyword lists. As you learn more about the words your customers use to search, you’ll be in a better position to see and exploit new opportunities.

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