The Top 10 Internet Marketing Tips

These Top 10 Internet Marketing Tips from CGT will all help to generate more traffic to your website and promote your business.

  1. Optimize your website's content
  2. Create a content development strategy for your website
  3. Invest in a paid search (pay-per-click) campaign
  4. Publicize your website through article marketing
  5. Develop a social media marketing strategy
  6. Create a Company Blog
  7. Experiment with video marketing
  8. Engage your audiences with web widget marketing
  9. Discover the benefits of mobile marketing
  10. Create an effective email marketing strategy

Let's look at the top 10 internet Marketing tips in more detail:

1. Optimize Your Website's Content:

First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.

2. Create a Content Development Strategy for Your Website:

In addition to optimizing the existing content on your website, it is essential that you develop a strategy to continuously increase your website's content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimized for the search engines.

3. Invest in a Paid Search (Pay-Per-Click) Campaign:

When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Paid search allows you to quickly leverage search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.

4. Publicise Your Website Through Article Marketing:

Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicize your website and to increase the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Each article should be published on your own website first and should include a bookmark button to encourage social bookmarking.

5. Develop a Social Media Marketing Strategy:

Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. One of the effects of the social media revolution is an exponential increase in the amount of content online.

6. Create a Company Blog:

In the past, corporates have focused marketing and communications efforts on becoming faceless. This has changed significantly. Where the online consumer has become very much in control, companies will no longer be able to connect with their customers in a meaningful and emotional way without having a personality. More and more companies are starting to realize the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.

7. Experiment With Video Marketing:

There are tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube's traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.

8. Engage Your Audiences With Web Widget Marketing:

Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity to quickly introduce their services and new products to audiences.

Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.

9. Discover the Benefits of Mobile Media Marketing:

Mobile media marketing has continued to grow at a meteoric pace as many web companies recognize the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones that can easily be accessed by mobile devices, companies will need to ensure that their websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.

10. Create an Effective Email Marketing Strategy:

Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.

To conquer commercial combat, a significantly powerful Internet presence, supported by a brilliant E-Marketing Strategy, is paramount to ensuring that you remain competitive, increase revenue and magnetise your customers!

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Optimum Keyword Placement

Optimum Keyword Placement is science. It is not as simple as putting keywords here and there on your website. You must know where and how to place them on your site properly, in order to give your website the potential of a high page ranking.

So you have worked out a list of targeted keywords for your niche market. You now have to use these keywords on your website properly in order to gain any value from them at all. Optimium Keyword Placement is a science. It is not as simple as putting keywords here and there on your website. You must know where and how to place them on your site properly, in order to give your website the possibility of a high ranking.

Several important tags and attribute are used when placing keywords into the code of your web site. To achieve high ranking on the SERPs (Search Engine Ranking Pages), you should pay attention to these tags and attributes: - specifically, title tags, description tags, anchor text, alt attributes and header tags.

Title Tags

Title tags are the most important tags for any web site. Search crawlers use title tag as the main source to determine the topic of a page. The text included in the title tag will be shown as the linked title in the search engine results. To use the title tags in the most effective way, you should:

• Create a unique, short and descriptive title for every page of your web site.

• Most search engines allow a maximum of 60/65 characters in a title tag. So keep the title length short for proper display in search results.

• Include the most important or effective keywords in the title tag and use them as close to the beginning of the title as possible. 

Meta Description Tags

Meta description tags are important for every page on your website. The description included in this tag is used as one of the factors considered during the ranking process. However, it is not the most critical factor because Meta tags work differently for different search engines. Some search engines such as Yahoo would use text in Meta tag description tag and display the text under the linked title in the search engine results. Others like Google gives very little weigh to Meta descriptions and it does not display Meta description text on SERPs. Instead it shows content surrounding the instance of the keyword on your web site.

To get the most out of Meta tags, you should:

• Keep your descriptions to around 200-250 characters, about the length of one to two descriptive sentences.

• Create unique meta tag for each page

• Include keywords with high levels of importance or effectiveness.

• Avoid having the same text as the title tag.

Both Meta tags and title tags can be found in header tags.

Anchor Text

Anchor text is the text found on a website that appears to be a hyperlink. Anchor text is one of the most important search engine ranking factors. How you use anchor text will affect your search ranking. It is not just anchor text on your web site that matters. How your site is included in others’ anchor text is also important.

Strategy for anchor text:

• Use targeted keywords as anchor text and link to a relevant site or a page on your website.

• Use multiple keywords and phrases as anchor text on a web page. Varying anchor text gives best results.

• Use anchor text as many times as there is a solid reason to use it.

Header Tags

Header tags are the attributes that set up the different levels of headings and subheadings on your web site. There can be as many as six different levels of headings.

The debate about the value of header tags in SEO has never ended. Some think header tags provide no value in SEO whereas others think header tags are absolute necessities. However, from a design point of view, you should include headers tags in your site. Header tags tell users what the topic of a page is and what the segments of body text are about.

Search engines do take into consideration the text within a header tag and how it fits with the body text around it. You should include the most important keyword on your web page in the first-level headings. However, you should avoid using keywords if the keywords do not work in your headings. It is ok to include headings that contain no keywords at all. Besides, you should avoid using a first-level heading on your web page more than once.

Body Text

Body text is another place where you will want to include your keywords whenever possible. You should include your keywords about once every paragraph. However, you should not include the keywords in your body text if the keywords do not work in the normal flow of the text on the page, as the major search engines can penalise your site ranking if content is not well written and is not original.

In addition to normal body text, there are tags that indicate special formatting in text. Those tags include:

<b> </b>, <em> </em>, <strong> </strong> etc

The special emphasis makes a search crawler take notice of the formatted words. So it is a good idea to format your keywords using these tags.

The use of body tags has declined since the use of style sheets has become commonplace to control the colour and size of text, links, headings etc.

Alt Tags

Alt, which means alternative, is an attribute that refers specifically to the alternative text you would use for a graphic. If you use images on your web pages, it is good practice to include alt tags for all those images. This will help to improve search engine rankings.

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Effective Email Marketing

The better you can relate to someone in your conversation, the more they will want to hear. The same is true when it comes to writing for email marketing.

Effective email marketing writing is persuasive to your subscribers, enhances your image and credibility, and adds clarity to the message in your newsletter. Even the most eye-popping graphics and layouts will lose their appeal if subscribers are presented with writing that is shoddy or substandard. In the movie Glengarry Glen Ross, Alec Baldwin bellows the following advice to his hapless sales team; “A-B-C. A-Always, B – Be, C-Closing! Always be closing!! A-I-D-A. Attention, interest, decision, action.” AIDA is an acronym used in marketing that is short for Attention, Interest, Desire, and Action. This can be applied to email marketing as well.

Attention

Grab your subscriber’s attention with an engaging subject line so they open your mailing. This is your invitation to your subscriber to hear what you have to say. Once your newsletter is opened you can also get your subscriber’s attention with the appearance of the newsletter as well as the headlines and lead sentences. You may want to think of this as your pick up line or your “hook”.

Interest

If you are meeting someone for the first time and all you do is talk about yourself then you shouldn’t be surprised if that person gets up and walks away. This could be the point where your subscriber quits reading your newsletter or they opt out of your list altogether. However, if you include a person in your conversation then they are going to want to stick around. Focus on advantages and benefits as they relate to the substance of your communication.

Desire

Strong interest yields to desire. Use the power of persuasion in your conversation now that you have your subscriber’s interest. The better you can relate to someone in your conversation, the more they will want to hear. Use the body of your newsletter to convince your subscriber that you have what they want and they will feel a need for what you are offering. You are writing to build up the motivation for your subscriber for what you are offering with your newsletter.

Action

Your newsletter should have a purpose and your writing should lead your subscriber to a clear call to action. You’ve now convinced your listener that you have what they want. Make it easy for them to do something about it! This action could be clicking on a link, purchasing a product, or even replying to your newsletter. You should structure your mailing in a way that is likely to generate a direct response from your reader.

Now, a word about subject lines or what we have noted as your all-important hook.

While you want to make this interesting enough for your subscriber to have a reason for opening your mailing you are going to want to exhibit caution. Think of the subject lines that you see in your spam box. You are going to want to be weary of using dollar signs, too much punctuation, or appearing needy as these are often techniques used by spammers. The subject line is important because you do not want to ruin the integrity of your list by being seen as spam. If you google top 10 spam subject lines you will get a good idea of what you want to stay away from.

A good rule of thumb is to keep your subject lines consistent and familiar to your subscribers. You can start with the same words so that your recipients recognize you. For example, “ActiveCampaign Newsletter: Name of the Newsletter” as a lot of email clients will cut off the end of the subject line. Try to keep the length of your subject line below 50 characters.

Some internal testing may come in handy to see the maximum number of characters you can use before the subject line is cropped. You need not worry about this too much as you want to use as many characters as is necessary to get your subject across. The trick to writing a good subject line is to appeal to your subscriber’s interest which should be some combination of your target audience and relating the purpose of the newsletter to their needs.

There are many stylistic ways of holding your subscribers' interest

Be succinct. This means giving your subscriber relevant information in as few words as possible. The more succinct your writing is the more weight your words will carry.

Include the most important parts of your newsletter in the beginning. Subscribers will read the introduction first before they decide whether the rest is worth their time. Many subscribers are going to scan through rather than read everything you write in your newsletter so arrange your text accordingly. This may include using dashes and bullet points as well as blocks of text rather than chunky paragraphs. You would write a newsletter differently than you would write a term paper or a thesis.

You can also engage your subscriber’s interest by using the active voice in your writing. This conveys a powerful message because when the verb of a sentence uses the active voice, the subject is doing the acting. When you use the passive voice the subject is being acted upon which can make your writing sound weak.

Keep your newsletter personal. Make your subscriber feel as though you are talking directly to them. One obvious way to do this is through using personalization tags such as the subscriber’s name.

Write to your audience

You can find out more about your subscribers demographic by using a tool such as A/B split to find out what your subscribers respond to. You do not have to be overly formal as in traditional business or marketing writing. It is perfectly alright to be irreverent at times so long as you are not overly casual and risk setting the wrong tone for your audience. It is important to know who your subscribers are before setting a tone for your audience. Remember you can set up separate mailings that target a specific market and customize each campaign accordingly.

You’ll need to take in a few more technical suggestions into considerations with your newsletter. It’s best to avoid URLs altogether in your links. If you do use URLs in your mailing make sure that is reduced in length and that it fits on a single line. If you must use two lines for your URL then tell the subscriber how to piece the composite URL in their window. Also along those same lines, be sure to wrap all text at 68 characters per line.

Although all email clients vary, all email applications will correctly display text at 68 characters or less per line. Also, many email readers will only read ASCII characters. Be sure to avoid the use of “smart quotes.” Use a text editor and not a word processor when composing your messages.

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