How to Get More Visitors to your Website

How to get more visitors to your website is something that often vexes small businesses. But it is not simply a matter of getting more hits. You need your website to be found by the right people at the right time. Whether this is a result of someone using a search engine to find a supplier or through you advertising, using social media channels, such as YouTube, LinkedIn, Facebook, Pinterest etc.

Appearing in the Top 10 Natural or Organic Search Results

Appearing in the Top 10 natural or organic search results is the best way to lead people to your website. Anyone business should automatically be ranked if not number one in the major search engines, then at the very least in the top four for their company name or the trading name of their website, if this differs. The only caveat to this being if your company name is the same as another larger well known company, who has already bagged a .com or .co.uk domain registration. A good example is John Lewis and John Lewis of Hunderford. Two well known companies with different outlets but one with 45 store locations throughout Britain and the other with 15 showrooms though out England.

For your website to appear in the top ten search results Search Engine Optimisation - SEO for short is required on your site.  For any search phrase - Google determines your ranking by a combination of relevance to the phrase (established through the content on your website) and the quality of your website. Quality used to be determined by Google just on the basis of who links to your website but this is no longer the case. Quality is now a combination of relevant links to your site, popularity in social media, how frequently your content is updated, and the type of content - images, video, infographs, as well as text.

Tips for Start Ups:

  • Try to think of a unique name for your company and make sure that the domain registration for that name is available not only for .co.uk and .com but for other applicable domains like .london, .eu, .org, etc depending on your area of operation. You don't need different websites - they can all be set up to redirect to one. This stops other companies or organisations having the same or similar names being able to use these and therefore compete with you for ranking position.
  • alternatively, try to include in your company name a description of the service or main product that you actually provide i.e the main search phrase (referred to as key-phrase) that you wish to be found for. If you are a training company include 'training' in your company or trading name. That way, if you have followed tip one above this will also appear in your domain name and will help you to be found whenever someone includes training as part of their search criteria. To narrow the field further and help you rank higher you could include a specific type of training within your company name.

Choosing Relevant Phrases

Choose relevant phrases when writing text for your web pages. Emphasising relevant phrases that your target customers are likely to use when searching for what you sell or the service you provide, will help improve you rankings. Choosing relevant phrases, often called long-tail keywords, takes time and effort as it is no good just using the most relevant ones, which are normally highly competitive, but you also need to take into account the most productive ones - those that are competed for the least and determine by trial and error what combination works best for your site.

Links to Your Site

Links to your site act as the web equivalent of signposts to your website.  Search engines, such as Google, consider the quality of the inbound link and its relevance of your content to a particular search phrase. But be warned, make sure that sites which link to yours are not only relevant but that they carry authority for that particular phrase or topic. High quality sites which enable reviews of your company to be posted, as well as containing a link to your website can be extremely useful in the promotion of your products or services.

Using Social Media

Social MediaUsing social media has become essential to gaining and maintaining first page rankings. By understanding an individual's interests and preferences, and the network of contacts, search engines present their results and advertising according to the individual's needs.  Social media, such as Linkedin, Facebook, You Tube and Twitter play a role in making search results personal to that individual.  Votes or “likes” from trusted individuals on social media sources for your company are playing an increasingly important role in how your company ranks.

For a number of people publishing and socialising on the web is now a preferred way to communicate.  Social Media sites therefore enable you to reach new customers and advertise your products and services and target these to very specific audiences.

Need help starting a new website or giving your existing site a makeover? Computer Graphics Training can help get you started. We have a number of different web training coursesthat can be adapted or combined, if required, to suit your specific needs.

One-to-one coaching is available at COMPUTER GRAPHICS TRAINING. Work with ua to learn a new skill, improve your knowledge, or get help with your project. From £50 an hour.

Continue reading

Light Matters - The Fine Art of Printing

Light matters. It’s important to understand the influence of light: how to control it, how to compensate when you can’t, and what the limits are.

The Fine Art of Printing

Light does matter. It’s important to understand the influence of light: how to control it, how to compensate when you can’t, and what the limits are.

  1. Implement colour management as precisely as practical; for example, control the printing and display environment. Control the light by using a full smooth spectrum light source with a desired colour temperature. Change the light, or when you can’t, recommend an appropriate light source for display.
  2. When there’s an alternate viewing environment or a profile mismatch, you can compensate for a mismatch in light temperatures. Evaluate and adjust prints to look correct under a light temperature similar to the one under which they’ll ultimately be viewed.

Amount of light

First, let’s look at amounts of light, which are typically specified in units of lux (candelas per square meter) or footcandlelas; there are approximately 11 units of lux per footcandela. Alternately, lumens measure quantity as perceived by the human eye. Lighting between outdoor, indoor and museum levels vary roughly by a factor of 10-daylight is 100x indoor lighting and 1000x museum lighting.

The more light you have, the better your prints will look; but too much light may produce glare and eyestrain. Ironically, while you need ample light to see prints now, reduce their exposure to light and for long-term storage, store prints in the dark.

Temperature

While light has many important qualities, two are particularly significant: temperature and special distribution. Differences in white light are commonly described by colour temperature. A light source’s colour temperature is determined by comparing its hue with the hue of a theoretical blackbody radiator. The more you heat the object, the more it glows and its colour changes.

Temperature is rated in Kelvin degrees-the lower the number, the warmer the light; the higher the number, the cooler the light. Manmade light sources vary in temperature dramatically and change over time, for example: tungsten 2800k, halogen 3600K, fluorescent 5000K, etc. The changing appearance of the sun as it passes across the sky can be rated on the same Kelvin scale: sunrise/sunset 200K, morning/afternoon 4300K, noon 5400K, overcast 6000K and shade 8000K. This is further modified by environmental factors, such as moisture or pollutants, when the colour temperature of most lighting scenarios changes.

An interesting relationship exists between brightness and colour temperature: as colour temperature increases, less light is required to generate a comparable brightness. Add to this, changing physiology. For instance, when the eye’s iris closes, light levels lower, shifting response away from cones toward rods, which are more sensitive to blue frequencies, thus causing whites to appear bluer. Colour adaptation-the rebalancing of the eye to changing light conditions, typically with reference to white is a psychological change. Even with colour constancy in play, the colour temperature of the viewing light will significantly influence the appearance of colours, particularly neutrals, including the very important white substrate base.

Light Standards

The industry standard for viewing light is 5000K, simulating daylight on a clear midday-a tradition that was adopted from offset reproduction. It’s useful because adopting it makes colour communication more precise. As most printer profiles are optimized for the 5000K standard, it’s particularly good light source for evaluating the quality of those profiles.

Most prints are viewed under light temperatures warmer than 5000K, typically a mix of tungsten (2800K) and daylight (variable). Galleries and museums favour halogen (3600K), as studies suggest that more people prefer viewing artwork under warmer light temperatures (3600K).

It’s a good idea to have two light sources of different colour temperatures (5000K and 3600K) for comparison. Evaluate proofs and make prints for the light temperature at which they’ll ultimately be viewed. If a light source is too cool or warm, a print will appear too blue/cyan or yellow/red. While you can make printing profiles for other viewing light temperatures, the vast majority of printing profiles are optimized for 5000K viewing light. (A few manufactures, such as Colourbyte, provide these profiles.) If you choose to make prints for temperatures other than 5000K with printing profiles optimized for 5000K, you’ll want to adjust the hue of your images before printing.

When using 5000K printing profiles, a common adjustment for moving to a 3600K viewing light is to add blue and cyan. Make prints that are too cool for a viewing light that’s too warm.

Spectral distribution

The spectral distribution of light isn’t often discussed. You can have a lot of light with an appropriate colour temperature and still not achieve true colour accuracy. To see colour accurately, a light source needs to be full and smooth spectrum, or contain all the colours of the rainbow in equal amounts.

The only natural full smooth spectrum light source is the sun: daylight is a combination of direct sunlight and sky light. Solux (ww.solux.net) manufacturers a full smooth spectrum manmade light source that most accurately reproduces daylight. Colour Rendering Index (CRI) ratings are used to describe the quality of light and Solux CRI ratings are 99 on a scale of 100.

Light sources that are not full smooth spectrum contain an uneven distribution of colours, shown in graphs by spikes in specific regions of the spectrum. The spikes limit the number of available colours in a spectrum to discern an object's colour. Missing colours in between spikes make objects colour appear dull or grey. When a spectrum is uneven, hues that are found in elevated levels appear brighter, while hues that are found in low levels appear duller. Spikes also create an imbalance in the relationships between hues.

Incandescent light contains large amounts of yellow, orange and red light, and warm colours appear brighter than cool colours. Though not as extreme, halogen suffers from the same tendencies. Cool white fluorescent light may produce a white that’s cooler in appearance but it has a different uneven spectral distribution.

Get good light: it makes your prints appear even more beautiful. It’s one of the most essential elements in any photographic image at the point of capture, during processing and at the point of display.

Adobe Photoshop Magazine

Continue reading

Content that Converts – - How To Create Exceptional SEO Content

Not only does your content have to sound unique and exceptional, but keywords also need to be placed strategically within your content for SEO purposes.

When creating SEO content, stuffing your content with keywords simply won’t work. Aside from the fact that keyword stuffing is an unethical SEO tactic, you will open your site up to being penalised by the major search engines. Not only does your content have to sound unique and exceptional, but keywords also need to be placed strategically within your content.

When you write articles, keep your keyword list handy and insert keywords as you write. Your goal is to create quality content that adds value to your readers. If your article sounds like nonsense with strings of keywords crammed into paragraphs, you’re not utilizing correct SEO practices. It’s fairly simple to add a few primary and secondary words within articles without jeopardizing your entire content quality.

How to Optimise Your Blog

There are three main reasons WHY you want to create QUALITY content on your content:

  • MORE pages indexed – Search engine spiders crawl content (quality content equals more page indexing!)
  • Provide visitors with GREAT information – When visitors find you on Google, the rapport with your readers begins right there! When you provide valuable, quality content you engage your readers. Great content gives you a competitive edge over every other business floating around on cyberspace.
  • Links – When visitors read an informative, helpful article, they write about it on their blogs/sites and link to it. They also share with their friends and they tell their friends, etc.

Calls to Action

Visitors read your content because they want to learn more information or are interested in what you have to say/share.

At the end of each article, you need to add a call to action. A call to action is a specific task that you ask your visitor to do. You can’t just “assume” that after reading your great post that your visitor will know what to do. You need to push them in the right direction.

  • Subscribe - Visitors can subscribe to your content by RSS feeds and email. • Tell a Friend – You’ll receive a better response if you remind people to spread the word about your content.
  • Share – Allows visitors to share content with friends through social bookmarking platforms such as Facebook ( http://www.facebook.com/ ), Digg ( http://www.digg.com/ ), Twitter ( http://www.twitter.com/ ), etc.
  • Tweet  – Invites readers to “re-tweet” your content (i.e. share your article on Twitter)

How to Write Great Content – Best Practices

  • Brand your own writing style – Stand out amongst others by creating your own unique voice and style. Don’t try to copy other writer’s styles.
  • Write in a conversational style – Keep language simple and easy to understand. You don’t have to be a Pulitzer Prize-winning journalist to create winning content.
  • Write UNIQUE content – Do not copy content from other sites and create content that solves a person’s problem or makes life/business easier.
  • Plan content strategically and add “teasers” about upcoming news/content – keep readers engaged so they’ll come back and read more!
  • Always encourage comments from readers and answer comments quickly. Include related content at the end of each article.
  • Include guest writers on your site – You’ll add free content to your site and create new relationships within your industry/niche.

Content Examples

  • “How To” articles
  • Lists – Top Ten Tips
  • Demonstrations – A video or webcasts
  • Case Studies
  • News - late-breaking news that affects your business/industry
  • Humour – Add a personal touch and humour to your content.
  • People love it when you share practical advice.

Continue reading

About Us

Computer Graphics Training has been providing skills training, consultancy and design services to a diverse range of companies for over 25 years.