This principle of testing is what separates incredible marketers, entrepreneurs and business professionals from the masses. When it comes to us growing our business and marketing, it's easy for us to spend hours sitting down, trying to discover what will work. Doing it in this way is actually fundamentally flawed; why?
Don't be dependent on one or two marketing methods. To achieve astonishing growth, you want to turn your business into a multi-level marketing machine.
This is such a simple idea, but so many business owners fail to capitalise on it. 9/10 businesses use just one or two forms of marketing to grow. With so many different marketing methods out there, there is no reason you can't test a few.
The reason you want to use so many different methods is this; are your competitors? No. What do you think would happen if you tested, and then implemented, say 3 new strategies for marketing your business? Let me tell you; your competitors would be blown away. They wouldn't know what to do with themselves; while you are storming your way to the top.
It is not unusual to see businesses that do this grow by hundreds of percent; and it's such a simple concept. However, I can hear what you're thinking; the obvious question is 'Well, that's all very well, but how do I do that?'
Well, imagine if this time next year you had built your business into a multi-level marketing machine, but you done it without risking large amounts of cash and you came away with several, proven ways of growing your business that gave you a rock-solid foundation. What would that do to not only your bank balance, but to your entire quality of life? All of that is achievable with this principle, which is you must test all of your marketing.
I can't exaggerate the importance of this principle; if you don't get this, understand it, or implement it, you will spend the rest of your business life living at a fraction of your potential. If you do get it, and build it into your business life forever, your competitive advantage will be incredible.
This principle of testing is what separates incredible marketers, entrepreneurs and business professionals from the masses. When it comes to us growing our business and marketing, it's easy for us to spend hours sitting down, trying to discover what will work. Doing it in this way is actually fundamentally flawed; why? Because at the end of the day, nobody knows exactly what marketing approach is the best for a particular business at a particular time until you go out into the marketplace and test it. It's only your customers, or prospective customers, that can give you the answers on what marketing works; so try it small-scale to start.
If you were to ask me for the most powerful formula for building an incredibly successful business, I would tell you to, every month, try out 2 to 3 new marketing methods, on a small scale. Never spend more than you can afford to use. If something doesn't work, stop it. If it does work, start rolling it out on a larger scale, while it still remains profitable. Do this for a year, and if just one of the methods works each month, you will have 12 new marketing methods, all driving your success and profits.
Don't forget; you don't have to test different marketing methods; you can test tweaking your current marketing; for example, speaking in a different way on the telephone, or writing a letter differently, and see what increases the response rates.
Now; if you are starting a new business, there is something very important that you need to test first. You need to find out whether people actually want what you're offering, and they will want to pay the price you are asking for it. There are two types of business in the world. The first is a proven business model, a restaurant or an accountant, selling tyres or whatever. If you start with a proven business model, offer a great product or service, and implement all these great marketing strategies, I can pretty much guarantee you'll have great results, because your competition just won't have a clue what hit them.
The second type of new business is the 'wacky idea' business. It's the amazing product/service that no-one's seen before. Now, the upside of this is that you could end up like Bill Gates. The downside is that even if it's a great idea, the cost of getting it to the public can be very high, and the truth is that 9/10 people who start these types of businesses will fail. Now, I do not want to put you off your dreams, and if you're passionate about what you're offering, great. One last thing whilst we're speaking about testing;
Test an increase in your prices, and then make sure that you explicitly explain the benefits of your service; a lot of people believe that people buy mainly on price. They do not; if you think about it, if you had the choice of a fire alarm that was £5 but not very reliable, or one that was £50, but was guaranteed for life, which one would you choose? People buy primarily on benefits, and then price.
So here's your action step; decide today to test 1 or 2 new marketing methods. By the end of this programme, you will have loads to choose from, so pick a couple, test it on a small scale, and watch your business grow.