Quick Search Engine Optimisation (SEO) Guide

This Quick SEO Guide lists some additional basic tips to help you on the road to successful SEO.

Here are some very basic SEO techniques that do work.

1. Copy Writing

Properly Written Content is the most important basic SEO technique of all. Learn how to effectively write content for your website. Content is far more important than fancy designing. Use Keywords properly not only in paragraphs but also in headings. But do not stuff your content with your chosen keywords otherwise you will be penalised.

2. Title Tag

Title Tag along can do wonders. And if properly designed with quality contents, it can really win the game. You must use your most important keywords in your Title Tag. For Example, if you want to compete for “Accounting Software Dubai”, you can usethe  title “Best accounting Software in Dubai”. your Title serves two purposes. Firstly, it helps in Search Engine Ranking (SEO), Secondly, when your result is shown, it should attract visitors to click on the link and visit your site. Remember to use different Title Tags for different pages in your site. It will increase your ranking and exposure for different Keywords.

3. Description Tag

Once again use your most important Keywords in the Description Tag. Make sure it is properly written. Just like your Title, a Description serves two purposes. One, to help in Search Engine Ranking (SEO) and two when your result is shown, it can attract visitors to click on link and visit your site. Again, similar as with the Title Tag, use different Descriptions for different pages in your website. It will increase your search engine exposure.

4. Alt Tag for Pictures

If your site has less Keyword density, Alt Tag of images can help a lot. Use descriptive Alt Tags for all images.

5. Internal Likings

All Pages should have clear Text links to each other. Wherever possible, link pages to each other by text in contents. It will not only help your visitors to get information when needed, but also help you get a better search engine ranking for different keywords. Don’t use links in Images or Flash.

6. Use of Google Web Master Tools

Google has bunch of Webmaster Tools that are really helpful, including letting you see basic statistics about your web pages. Regularly use Google Analytics to check your progress. It will give you very important data for deciding on different aspects of your site. Find out which pages are doing well on your site, what is the Bounce Rate, which pages are attracting more interest from visitors, etc.

7. External Links

Make sure you have good content and your site brings value to visitors. That way you will automatically gain high quality external links. Don’t buy links - you could find yourself penalised. Also don’t use reciprocal links. Don’t link sites that are not related to you. Remember only Quality links are useful.However, you can submit your site to B2B Portals, Free Directories like Dmoz, participate in forums and comment on blogs. These will also bring some incoming links for you.

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What's the Difference between Remarketing and Retargeting?

One of the biggest sources of confusion is the difference between retargeting and remarketing.

These two terms are often used when cookies are used to serve ads to users who have already expressed some sort of previous interest in a product, service, or brand in various ways. Google, for instance, uses the term remarketing within AdWords. So is there really a difference between the two terms?

Some believe there is no difference, whilst others feel remarketing is a broader term that describes a marketing practice and so covers other practices, such as email marketing and direct mail. In this latter case, they consider retargeting to be just the overall cookie or pixel-based method of following a user with your ad, so retargeting is in fact a subset of remarketing.

So have Google got it wrong? Should they in fact really be referring to retargeting? 

We think so.

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Using the Telephone for Effective Marketing

The telephone is actually one of the most powerful, yet under-used, marketing methods at your disposal

Now, we're going to talk about you calling customers in a moment, but first, ask yourself this question; What more could you be doing to encourage more people to call you? Is your phone number not only on every page of your website, but every other bit of marketing material you've created? Do you put a call to action to call you on every bit of marketing? Do you reinforce how easy it is for people to do business with you? Have you tried direct mail, adverts or something like that specifically to inspire the reader to pick up the phone?

hese are all great ways that you can use to get more people contacting you on the phone, and that's the first step to using the phone effectively; without even going near the phone!

Now, once you've maximised your incoming calls, you want to seriously consider making the telephone a major part of your marketing.

A lot of people look with distain upon telemarketing, so let me explain; I'm not talking about high-pressure sales calls, I'm talking about calls to customers and potential customers that have the sole purpose of gathering information and making sure that all their needs are being met.

Remember; if our highest purpose is to add value to our customers lives, the purpose of our call is going to be just that; to find ways that we can add value.

So, when it comes to using the phone, the first place to start is with your existing customers, or your past customers who've stopped doing business with you. I can pretty much guarantee you that if you start calling them, you will be pleasantly surprised at the results. What few people realise is that your customers are crying out to be communicated with effectively. We all crave for someone to come along, solve our problems, offer us great products, or a quality service.

It's so rare and infrequent, that when it does happen, we're taken aback. The secret is to forget about making sales calls and instead have them as genuine customer service and information gathering calls. Phone your customers, see if they're happy with what you did for them, how they're doing generally, and if they have any needs that you can look after. If they don't, have a little chat and say goodbye.

If they do have something they want from you, do you and them a favour, and suggest they buy from you. It's not hard selling; it's actually incredible service. So few businesses do this, but those that do get really great results. Let me add that if you don't like making phone calls, then don't make them! To use the phone effectively, you must be comfortable and enjoy talking on the phone to customers. Perhaps try out-sourcing your telemarketing to a telemarketing company? There are two types of people in the world; those who love spending all day on the phone speaking to people, and those who don't. If you are in the latter category, don't worry about it; just go find someone who does love spending all day on the phone, because for not much investment, they can really create miracles for your business.

It's also worth testing telemarketing for getting new customers. Now, there are several ways of doing this, but one of the most effective is to use the phone to set appointments so that you or a colleague can go meet potential customers. Now obviously this depends on the type of business you're in, but I'm really surprised continually by the number of fairly large and successful businesses who've got where they are by having maybe one of their staff members spend a few hours a week setting some appointments.

I can think of several companies who make millions doing this. Test it. For example, how long would it take someone on the phone to set you, say, 20 appointments? How much does that cost? And how much does it cost you to get to these appointments? And how many of these appointments result in new business? What's that worth for you?

That's a pretty low-cost test for you to try out, and if you find it works for you, the potential for growth and profits are absolutely huge.

So your action step is this;

At the very least, test using the phone for a week; either with existing customers, or to create new business, measure the results, and you may be in for a big, and highly profitable, surprise.

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Is There a Best Time to Post to Social Networks?

According to BITLY.com, the link shortening and tracking service, between 1 and 3pm Monday to thursday is the best time to send an idea into the twitter sphere.

 It’s during this time, Twitter has its highest click count - when users are at the most active and receptive.

Avoid posting after 8pm, or after 3pm on Friday or through the weekend. Less people are likely to see it.

If you’re looking for feedback on Facebook though, it’s a different story. Saturday afternoons and Wednesday at 3pm is the busiest time for Facebook clicking, so have your ideas and get networking.

Let us your thoughts - when have you found the best time to post?

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Where To Use Your Keyword Phrases

Keyword stuffing – overuse of keywords - creates copy that turns people off and may even bring a penalty from the search engines. So how can keyword phrases be incorporated seamlessly into website copy so that it pleases both your visitors and the search engines?

When writing, be aware of your keyword phrases and then forget about them. Let your subconscious take over and concentrate on writing for the people that visit your site. But of course the subconscious can always do with a little help and you should educate yourself on where you can place keyword phrases to good effect.

Here is a checklist that covers three areas:

• Where you must use keyword phrases 
• Where you can use additional keyword phrases without artificial stuffing 
• How you can get external sites to link to you using keyword-rich linking text.

It’s also important to remember that a web page can’t be optimized effectively for multiple keyword phrases. If you try to optimize for too many, you’re efforts will be diluted and you’ll end up not ranking well for any. It’s much better to focus your optimization efforts on just a primary and a secondary keyword phrase for each web page.

Where you must use keyword phrases

These are the standard features of an optimized web page:

• The title tag - The title is particularly important and should include your primary keyword phrase and if possible your secondary phrase. 
• The description tag - If your description contains the search term people enter, and it is the first text that Googlebot comes across, then you’ve a good chance that Google will hwe display your description in the results. 
• Headings and subheadings - The tags that are used throughout an article should contain keywords. So a heading of “Our new product range” is poor; “Our new range of vegetarian dog food” is better. 
• Body copy - The writer should understand what the keyword phrases are and use them in natural language on the page. 
• Links on the page - The words used in live links tell the search engine what “this page” is about and also what the “linked-to page” is about. 
• Alt text - For every image, write an alt attribute tag, good for both accessibility and optimization.

Aditional ideas

Here are some ideas for working additional keywords into your copy but use these ideas sparingly.

• Bulleted lists within the body copy - Another opportunity to repeat keyword phrases so that they don’t interfere with the reader’s enjoyment of the article 
• Quotations and interviews - Quotations or pull quotes are short meaningful quotes from key individuals and you can have about 1 to 3 in a standard article of 1,000 words. Interviews, where you report both the question and the answer, give you an opportunity to easily repeat keyword phrases. 
• References at the bottom of the article - A resource box at the bottom of an article is a good way to mention all the links and resources mentioned in the body copy. 
• Add a takeaway box - Usually a summary that says, “The main points in this article are...” 
• Link title - Using the link title attribute in writing a link also gives an opportunity to repeat keyword phrases. 
• Testimonials from satisfied customers - These are mostly used in sales pages but can also be incorporated into article templates.
• Signature box at the end of the article - This presents the opportunity for the author to present his or her company and what he/she does for clients.

External linking text

While you can’t always control external linking text, there are instances where you can. These include:

• Listing on subsidiary and partner sites - Often the easiest way to get keyword-rich external linking text. 
• Directory listings - You usually have editorial input and can specify the exact linking text that points to your site. 
• Press releases - You can certainly write the linking text at the bottom of your press releases, and on occasions within the body itself. 
• In by-lines to articles that you publish - Many sites will allow you to specify not only the linking text but the text that surrounds the link.
• Reciprocal links - When you swap links you can ask for specific linking text to be used. 
• Paid-for links - Links that you buy will always allow you to specify linking text and perhaps allow extra descriptive text.

Writing, by its very nature, is creative and thrives when the imagination takes over. Don’t stifle your writing by adhering to a rigid keyword formula. Educate yourself in keyword strategies, immerse yourself in your subject, and above all enjoy yourself as you write.

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Pay Per Click Advertising with Google Adwords

What is PPC or Pay Per Click advertising with Google Adwords and how can benefit your website.

Google lists links to relevant websites when users make searches with words and phrases that we call keywords. Google’s search results appear on the left side of its results pages but it also displays matching PPC adverts on the right and often at the top (‘Sponsored Links’ Google calls them), as outlined in red in the screen grab below:

google_search

What is Pay Per Click (PPC)?

Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, yours and competing companies’ adverts are displayed in the Sponsored Links positions.

The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.

For example, the Northumberland Tourist Information Centre might bid £1.50 on keywords like ‘northumberland holidays’ and ‘holiday rentals northumberland’. If 100 people clicked on their ads following relevant searches then they would pay Google £150 (100 x 1.50).

What can PPC do for you?

Here is a summary of what PPC offers you and your business:

• Be seen - your brand and advertising copy can be seen for any audience you choose to target.

• Deliver almost instant traffic to your website.

• Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.

• Make immediate sales.

• A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.

• Limit your daily budget to as little as you want.

• Add, change and delete the keywords you bid on and the ad copy you display.

• Test the profitability of different keywords and ad copy.

• Target different languages, regions and cities in most countries.

A Checklist for PPC success

To create your Google AdWords account, visit the AdWords homepage and follow the sign-up wizard which will walk you through the process.

Once your account has been activated, organization is the key to managing your PPC. Here are my top tips for setting up your AdWords campaign, use them as checklist for your own PPC success:

• Set your budget’s daily limit. This is the most you can spend in any one day. Start with a small amount and then you can bid with confidence until you’ve learned how to make a profit.

• Use Wordtracker to carefully choose the keywords you bid on. Your keywords are the heart of your campaign and Wordtracker shows you real words searched with by real people.

• Segment your keywords into different Ad Groups so that they can each have different bids, ad copy and landing pages.

• Write different adverts and test them against each other. And never stop testing – always trying to beat your best performing ads.

• What have you got that your competitors have not? What’s your Unique Selling Point (USP)? Use your USP in your ad copy to make your ad more appealing and increase your clicks. The higher your click rate, the higher up Google’s pages your ad will appear.

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