12 Essential Dynamic Site Guidelines

Here is a quick checklist to ensure your website meets a modern site's requirements.

  1. Conform to W3C and Accessibility Standards.
  2. Should be template and style driven (means site can be easily restyled if wanted in future).
  3. Should be Data-driven - that is have at the very least a method for capturing leads from a website (client database) but ideally should be a full blown relational database.
  4. Should have a good search facility.
  5. Have meaningful, well written text and ideally lots of it to help get indexed by the various search engines and directories in particular Google and provide the reason why a visitor will keep visiting (they might not buy or log their details with you on the first visit, so you need to provide a reason for them to return).
  6. A means to communicate with your existing and potential clients - newsletter or e-marketing.
  7. Should be modular to allow for expansion of the site without having to re-do the site.
  8. Should, if required, provide the client with the ability to update the content.
  9. Should fundamentally be well-designed with an intuitive user interface.
  10. Easy to use.
  11. Always have descriptions and keywords on EACH page of content.
  12. Always have site statistics enabled and/ or Google Analytics and tracking for email communications.

There are of course many other things which make a web site stand out but essentially it should be a powerful marketing tool - bringing business to your site whether it is new potential clients or to sell a product. If your site is NOT working for you (brochureware) then you are missing out.

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Computer Graphics Training has been providing skills training, consultancy and design services to a diverse range of companies for over 25 years.