How to Get More Visitors to your Website
Appearing in the Top 10 Natural or Organic Search Results
Appearing in the Top 10 natural or organic search results is the best way to lead people to your website. Anyone business should automatically be ranked if not number one in the major search engines, then at the very least in the top four for their company name or the trading name of their website, if this differs. The only caveat to this being if your company name is the same as another larger well known company, who has already bagged a .com or .co.uk domain registration. A good example is John Lewis and John Lewis of Hunderford. Two well known companies with different outlets but one with 45 store locations throughout Britain and the other with 15 showrooms though out England.
For your website to appear in the top ten search results Search Engine Optimisation - SEO for short is required on your site. For any search phrase - Google determines your ranking by a combination of relevance to the phrase (established through the content on your website) and the quality of your website. Quality used to be determined by Google just on the basis of who links to your website but this is no longer the case. Quality is now a combination of relevant links to your site, popularity in social media, how frequently your content is updated, and the type of content - images, video, infographs, as well as text.
Tips for Start Ups:
- Try to think of a unique name for your company and make sure that the domain registration for that name is available not only for .co.uk and .com but for other applicable domains like .london, .eu, .org, etc depending on your area of operation. You don't need different websites - they can all be set up to redirect to one. This stops other companies or organisations having the same or similar names being able to use these and therefore compete with you for ranking position.
- alternatively, try to include in your company name a description of the service or main product that you actually provide i.e the main search phrase (referred to as key-phrase) that you wish to be found for. If you are a training company include 'training' in your company or trading name. That way, if you have followed tip one above this will also appear in your domain name and will help you to be found whenever someone includes training as part of their search criteria. To narrow the field further and help you rank higher you could include a specific type of training within your company name.
Choosing Relevant Phrases
Choose relevant phrases when writing text for your web pages. Emphasising relevant phrases that your target customers are likely to use when searching for what you sell or the service you provide, will help improve you rankings. Choosing relevant phrases, often called long-tail keywords, takes time and effort as it is no good just using the most relevant ones, which are normally highly competitive, but you also need to take into account the most productive ones - those that are competed for the least and determine by trial and error what combination works best for your site.
Links to Your Site
Links to your site act as the web equivalent of signposts to your website. Search engines, such as Google, consider the quality of the inbound link and its relevance of your content to a particular search phrase. But be warned, make sure that sites which link to yours are not only relevant but that they carry authority for that particular phrase or topic. High quality sites which enable reviews of your company to be posted, as well as containing a link to your website can be extremely useful in the promotion of your products or services.
Using Social Media
Using social media has become essential to gaining and maintaining first page rankings. By understanding an individual's interests and preferences, and the network of contacts, search engines present their results and advertising according to the individual's needs. Social media, such as Linkedin, Facebook, You Tube and Twitter play a role in making search results personal to that individual. Votes or “likes” from trusted individuals on social media sources for your company are playing an increasingly important role in how your company ranks.
For a number of people publishing and socialising on the web is now a preferred way to communicate. Social Media sites therefore enable you to reach new customers and advertise your products and services and target these to very specific audiences.
Need help starting a new website or giving your existing site a makeover? Computer Graphics Training can help get you started. We have a number of different web training courses that can be adapted or combined, if required, to suit your specific needs.