How to Design your Banner Ads

Some things to think about when designing your banner ads.

Banner Ads - Common Elements

  • Dimensions
  • Byte size – many specify under 40k
  • Clickable – always have a call to action
  • Background
  • Logo (ideally)

Type of Banner Ad

  • Static
  • Animated gifs, notably the Blinking or Flashing ad
  • Animated
  • Advanced: (streaming video, applets that allow user interaction and special effects) Peeling back/floating over the page, expanding or appearing between pages, streaming video, dynamic content, games – can gather statistics on click through rates. They are typically coded mathematically, which allows smaller file sizes and smoother transitions, however, they are usually more complex to do.