More and more business people are realising that if they get serious about building their email marketing lists, they can grow their buisness.
Most public relations, advertising, interactive, and design firms (about 80%) do not have a credible marketing plan for themselves.
Not only does your content have to sound unique and exceptional, keywords need to be placed strategically within your content for SEO purposes.
While the standard 404 page can vary depending on your ISP, it usually doesn't provide the user with any useful information, and most users may just surf away from your site. So, you need to create useful 404 pages to prevent this from happening.
SEO it's not about ranking number one in Google: it's about ranking well for keywords that have a decent search volume per month. To achieve this you need to develop a strategy for what keywords you need to target that work for your business.