The Importance of Great Content
The importance of great content should not be under-estimated.
It may now some time since from Google's first algorithm tweets which changed the ball game, as far as to how your site was ranked by Google and much remains valid. Quality and originality of content still continue to play an important role in the search engine rankings.
Content is King
There is no doubt that content is king. If a page’s content is original, well written and engages your target audience, then this will automatically have a positive impact on your visitors. They are more likely to spend those extra valuable minutes on your site, seeking out additional information about your company, your services and products, whilst unbeknownst to them, also helping improve your rankings. If they like what they see, they will be far more inclined to make contact with you or better still place an order with you (be this online or offline). Added to which, if they like your site's content, then they are more likely to promote your site through their social networks. Giving you another boost to your rankings. Remember - Content is King.
Copywriting for the Web
Copywriting for the web is an art in its own right. Depending on your target audience, it may well be worth your while investing in the services of a professional copywriter, who specialises in writing for the web. Let's face it, how many of us these days have the time or even the professional knowledge to be able to write good copy and get a point across, succinctly? Then, there is the problem of also being able to optimise it effectively for the web, without impacting on the readability and flow of the content. Very often we are too close to the subject matter and, unknowingly, make all sorts of assumptions when it comes to writing about subjects we are knowledgeable about. However, engaging the services of a professional web copywriter on an ongoing basis can be an expensive option that many Small to Medium Businesses simply cannot justify.