Online Marketing Trends and Content Optimisation
Most businesses and organisations use their websites these days as part of their marketing strategy although there are a few exceptions where no marketing is required, usually in the government arena, be it local or national.
The most common online marketing strategies are not all based around Content Optimisation.
Online Marketing Trends
Not only is great content important for your website but also for your other online marketing strategies be these through Content, Social Media, Email Marketing or Pay Per Click Campaigns. Due to changes in the major Search Engine algorithms over the last couple of years, traditional Search Engine Optimisation techniques, although still useful, no longer dominate this arena. Content optimisation and content marketing lead the way.
It is important that you or your staff either gain the necessary expertise in these fields through appropriate training and keep up to date with the changing scene or employ the services of a professional who already has the necessary skills. If you really want to grow your business through these means, then do not under-estimate the time this will involve to do it effectively. For many, this can be a full-time job all by itself. So, make sure you have the necessary resources in place or consider out-sourcing these functions.
We offer a range of flexible digital marketing courses, including online courses, designed to help businesses get to grips with the rapidly changing marketing scene.