Keyword Phrases Used for Maximum Sales

Search engines sort web pages in their databases by the keywords contained in each web page to later produce a search result. Because they do, it's crucial to make sure that the keywords you've chosen are implemented throughout your site.

How to use your Keyword Phrases

1. Relevancy

Search engines sort web pages in their databases by the keywords contained in each web page to later produce a search result. Because they do, it's crucial to make sure that the keywords you've chosen are implemented throughout your site.

This is very important, so always keep it in mind:

If you organize your keywords consistent with a search engine's ranking criteria, your ranking with that particular engine will go up. The ranking criteria differ from search engine to search engine.

2. Frequency of the keyword searched

How *often* does a keyword appear in a page's title, description, or body text? Include your keyword once in the title and description. With some engines, if you repeat a word too many times, you'll be penalized for "keyword stuffing."

3. Site popularity

How many other websites felt your site is important enough to link to. Why you should try to get other sites to link to yours. Search Engines spider your site for link popularity and may rank your site higher than your competitors simply because others are linking to your site. Consider asking for reciprocal linking, where if you link to them, they'll agree to link to you. However, be very careful when you choose your reciprocal linking sites, as some search engines like Google, since the tweaks to their algorithms over the last couple of years can penalise you if your links are coming from sites that are not relevant, especially those set up just for link building purposes.

4. "Weight" of the keywords

Keyword "weight" refers to the number of keywords appearing on your webpage in relation to the total number of words appearing on that page. "Keep a 3 - 5 some 7% ratio"

One technique is to create several small DOORWAY PAGEs, which emphasizes a particular keyword. By keeping the overall words on each page to a minimum, you'll increase the "weight" of the keyword you're emphasizing.

Important considerations: Don't provide detailed product or service information on your home page. Instead, design a page for each product and provide a brief description of the product/service and a link to that page from the home page. This will allow you to be more specific with your keywords for each product/service page and increase the "weight" of the keywords.

5. Proximity of keywords

This the placement of keywords on a webpage in relation to each other. EX: the connected phrase "stained windows" will outrank "stained glass windows" when the searched phrase is "stained windows."

6. Keyword placement very important

Keywords placed in the title of a page or the heading tags will give them more relevancy. In some engines, placing keywords in the link text can add more relevancy to those words. In a link text, you would be using keywords in a hidden tag.

Where you choose to place keywords is up to you.

Just remember: How often and how early the keywords are placed will affect your ranking.

You need to include a keyword in as many places as you can to affect your site's relevancy in the Search Engines rankings.

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