Four pointers to help drive traffic to your website 1. Study Your Competitor’s Links Study your competitor's links and make a list of all the relevant trusted websites from where they are getting backlinks and see if these sites will link to yours. The key here is to ensure that you select...

Good keyword research is critical to the success of any SEM campaign (both SEO and PPC), as the stakes are high in both cases. A wrong keyword targeted in PPC may lead to click wastage while a wrong keyword in an SEO campaign will result in wastage of efforts and time. The importance of good keywords...

The importance of great content should not be under-estimated. It may now some time since from Google's first algorithm tweets which changed the ball game, as far as to how your site was ranked by Google and much remains valid. Quality and originality of content still continue to play an...

PPC advertising can be set up very quickly, offers great flexibility in targeting and scope, and provides a great deal of information to measure campaign performance. Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer. Advertisers...