Breaking Your Email Lists into Segments

In marketing segmentation, the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow...

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Search Optimisation - Backlinks

Four pointers to help drive traffic to your website 1. Study Your Competitor’s Links Study your competitor's links and make a list of all the relevant trusted websites from where they are getting backlinks and see if these sites will link to yours. The key here is to ensure that you select...

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Keyword Research

Good keyword research is critical to the success of any SEM campaign (both SEO and PPC), as the stakes are high in both cases. A wrong keyword targeted in PPC may lead to click wastage while a wrong keyword in an SEO campaign will result in wastage of efforts and time. The importance of good keywords...

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The Importance of Great Content

The importance of great content should not be under-estimated. It may now some time since from Google's first algorithm tweets which changed the ball game, as far as to how your site was ranked by Google and much remains valid. Quality and originality of content still continue to play an...

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Successful PPC Campaign

PPC advertising can be set up very quickly, offers great flexibility in targeting and scope, and provides a great deal of information to measure campaign performance. Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer. Advertisers...

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About Us

Computer Graphics Training has been providing skills training, consultancy and design services to a diverse range of companies for over 25 years.