Content is one of the most valuable things you can focus on during development of your website. Consider each page of your website an opportunity to capture or lose your audience. If a web page has paragraph after paragraph of text, many visitors won’t bother to begin reading. There are various other things to be aware of when writing for the web. This roadmap covers eight tips to help you suc…

Who is the easiest person in the world to sell to? That’s an easy question to answer, yet one most business owners, unfortunately never ask themselves. You see…the easiest person to sell to is one you’ve sold to before. It’s someone who already trusts you, someone, who’s already had a “Wow” experience with your company. And, usually, it’s someone who is willing to give you a testimonial…if…

There are many ways to create greyscale images from RGB images; however, to create a greyscale look and feel that you want, you must control two aspects of this process: Where and how your RGB is converted into greyscale. Basically, there are two places where your RGB image can be converted into greyscale: You can accomplish the conversion in an image-editing program such as Photoshop, or you …

Some things to think about when designing your banner ads. Banner Ads – Common Elements Dimensions Byte size – many specify under 40k Clickable – always have a call to action Background Logo (ideally) Type of Banner Ad Static Animated gifs, notably the Blinking or Flashing ad Animated Advanced: (streaming video, applets that allow user interaction and special effect…

Photoshop Blend modes are used, in conjunction with opacity, to control how pixels on one layer will interact with pixels on the layers below, and how Photoshop’s painting tools interact with colours already on a layer. How do blends work? Blend modes are used, in conjunction with opacity, to control how pixels on one layer will interact with pixels on the layers below, and how Photosho…

On occasion, you may need to apply layer effects to more than one layer but have the layers treated as a single element instead of applying the effects to each individual layer. For example, you could have a total of eight layers that contain simple solid-coloured rectangles that overlap. Warping multiple layers: Choosing Edit>Transform>Warp will allow you to bend a layer into all sor…

Good keyword research is critical to the success of any SEM campaign (both SEO and PPC), as the stakes are high in both cases. A wrong keyword targeted in PPC may lead to click wastage while a wrong keyword in an SEO campaign will result in wastage of efforts and time. The importance of good keywords can be highlighted by the fact that correct keywords will help drive relevant visitors to your…

PPC advertising can be set up very quickly, offers great flexibility in targeting and scope, and provides a great deal of information to measure campaign performance. Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer. Advertisers only pay when users actually click on an advert to visit their website. Such adve…

Too often, companies are not making the most of the opportunities that video advertising offers, especially when it comes to digital marketing, including the use of video for marketing for mobile devices. Here are some tips on how you can make your videos more effective: Test autoplay vs. press play. Usability guidelines advise against autoplay as it can annoy potential customers and make…