To work with Smart Filters, you need to work with Smart Objects. When using Smart Objects, Photoshop stores a copy of the original pixels; so, if you make changes to the Smart Object’s appearance by transforming or applying a filter, the original pixel data is still available. If you transform again or change the filter settings, the new appearance is based on the original pixels. For …

Process Optimisation Leads the Way To make the most of your online presence it is no use focusing on just one or two areas, such as Search Engine Optimisation or Social Media. You need to develop an internet marketing strategy that is all-inclusive and make improvements to every aspect of your this strategy, in order to generate increased brand awareness, customer loyalty and sales. This is wh…

Attention grabbing headlines are key to engaging with your customers, particularly so online, as people read news and articles differently on the web and in emails to printed material. How ever they come across your news or article, be it through natural searches, as a returning visitor or PPC advertising, online readers will focus to a far greater extent on the headline.

When writing articles for publishing to the web, there are a number of factors to consider to help improve your website rankings. The following five tips will all help towards improving your Website Rankings when writing for the web: Keywords/Keyphrases Keyword or keyphrase selection and placement are crucial. Your chosen keyword or key phrase should appear in the first paragraph of the co…

Four pointers to help drive traffic to your website 1. Study Your Competitor’s Links Study your competitor’s links and make a list of all the relevant trusted websites from where they are getting backlinks and see if these sites will link to yours. The key here is to ensure that you select authoritative backlinks in place i.e. ones from trusted and popular sites and not backlinks from l…

The keywords that you choose for your web pages and your pay-per-click campaigns have a major influence on the success of your Search Engine Optimization campaigns. So, it is worthwhile spending some time on the selection process when writing the text for your web pages or updating existing text, otherwise, you could be missing out on potential customers. There are a number of keyword database…

The importance of great content should not be under-estimated. It may now some time since from Google’s first algorithm tweets which changed the ball game, as far as to how your site was ranked by Google and much remains valid. Quality and originality of content still continue to play an important role in the search engine rankings. Content is King There is no doubt that content is…

If you have a website the chances are it’s not making you much money. Because statistically, some 90% of businesses websites DON’T make money but have the potential to do so. The truth is, making your website pay its way is not quite as simple as you might believe. Here’s why: In the same way you can’t build a profitable and solid business just by printing a gloss…

A website that has been designed with the visitor in mind can easily become a lead generation machine. If a website is focused solely upon your company/organisation, you may potentially lose any visitors that have accidentally come across it. However, a website that has been designed with the visitor in mind can easily become a lead generation machine. When designing your website, think about…