Here is a quick checklist to ensure your website meets a modern site’s requirements. Conform to W3C and Accessibility Standards. Should be template and style driven (means site can be easily restyled if wanted in future). Should be Data-driven – that is have at the very least a method for capturing leads from a website (client database) but ideally should be a full blown relational datab…

Returning Visitors Returning visitors already know the basics about your site. Help them learn more, have a richer experience, and convert faster by targeting a different experience after their first visits. For example, you might replace instructional or introductory language with more relevant content on a second visit based on what you want them to do next. Frequent Converters For frequ…

Some SME’s, that did not legally have to have document management systems in place, originally bought into the idea of becoming ISO 9001 registered on the basis that having such a system in place would help them access new markets and build customer confidence. Many felt that implementing and maintaining such a system would not require any additional staff. The work involved could be carried ou…

Not only can you change the default geospatial measurement markup settings within Acrobat Pro from miles to kilometres but from miles to nautical miles, metres or feet. You can even change the Latitude and Longitude readings from degrees and decimals to degrees, minutes and seconds; areas from square miles to acres, hectares etc. To change the default setting from miles to feet, go to Preferen…

The benefits of publishing either a digital edition or a digital-only magazine are manyfold. Digital Readership Market is Growing While older age groups may still read the paper or a printed magazine while watching TV, for younger adults it is the tablet that has become a second screen for them to use while they watch the TV screen. Young adults in the age bracket 18-34-year-olds tend to ad…

Mobile optimisation is key to turning your mobile visitors into repeat customers. But what do I need to consider when looking to turn mobile visitors into repeat customers? The following tips will help: Make every Mobile Inter­ac­tion Count Mobile interactions present businesses with the opportunity to connect with customers, employees and stakeholders in ways not thought possible a…

Although the first documented use of @ was in 1536, the @ symbol did not rise from modern obscurity until 1971. (Illustration by Erik Marinovich) Called the “snail” by Italians and the “monkey tail” by the Dutch, @ is the sine qua non of electronic communication, thanks to e-mail addresses and Twitter handles. @ has even been inducted into the permanent collection of …

Too often, companies are not making the most of the opportunities that video advertising offers, especially when it comes to digital marketing, including the use of video for marketing for mobile devices. Here are some tips on how you can make your videos more effective: Test autoplay vs. press play. Usability guidelines advise against autoplay as it can annoy potential customers and make…

Email signatures can be powerful attractors to gaining new clients but most companies do not make the best use of them. Make your email signature attractive to potential clients by creating curiosity. How? Give your email signature a makeover and use it to promote your business by including short dramatic headlines from articles you have already published that will appeal to potential client…