Optimum Keyword Placement is science. It is not as simple as putting keywords here and there on your website. You’ll need to know where and how to place them on your site correctly, to give your website the potential of a high page ranking. So you have worked out a list of targeted keywords for your niche market. You now have to correctly use these keywords on your website to gain any value f…

Local consumers are using a range of online websites and tools to find the services and products they require. Search Engines are aware of this and have further refined their Algorithms to account for local search. Local Search Optimisation Search Optimisation for Local Search offers business owners an effective method to increase awareness of your business to local customers. Increasingly loc…

One of the most significant sources of confusion is the difference between retargeting and remarketing. When cookies are utilised to present advertisements to users who have previously in a product, service, or brand, the terms remarketing and retargeting are frequently used. Google refers to this practice as remarketing in AdWords. However, is there a distinction between the two terms? There …

More and more business people are realising that if they get serious about building their email marketing lists, they can grow their business. Building your list is even more important in a tough economic environment. Your list is your pre-qualified target audience and with GDPR now in force, it is even more crucial that you build your list from genuine and consenting contacts. They know you a…

In marketing segmentation, the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow you to build relationships with your subscribers so you can then send targeted mailings that are r…

There’s a significant transformation in the printing process when comparing analogue to digital print processes. In analogue printing the points of control are typically quite flexible: You choose and modify – enlarge, substrate, distance to the substrate, light source, exposure duration and filtration (globally and locally), chemistry dilution, temperature, duration of immersion, and …

You’ve heard that blogging can heighten visibility of your website within Google. But how and where to start? Firstly, ask yourself what you want to achieve, then how can your blog deliver the results you hope to accomplish. Benefits of Blogging Firstly, blogs can provide a specific place to add fresh content to your website, so that visitors keep coming back for more. A blog can prompt you t…

Did you know, that the vast majority of small businesses are one-man shows? And, it’s no wonder. Managing employees can be a challenge. You’ve undoubtedly heard many horror stories about late, rude, or lazy employees. But, just because those are the stories that get circulated, doesn’t mean all (or even most) employees are inadequate. Good management often makes all the difference between h…

Load and send? Batch and blast? Direct marketing concepts are ancient history in the modern email environment. Today’s email marketers must navigate their way through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. The below tips will help get you sta…