How to Design Banner Ads
Some things to think about when designing your banner ads.
Banner Ads – Common Elements
- Byte size – many specify under 40k
- Clickable – always have a call to action
- Logo (ideally)
Type of Banner Ad
- Animated gifs, notably the Blinking or Flashing ad
- Advanced: (streaming video, applets that allow user interaction and special effects) Peeling back/floating over the page, expanding or appearing between pages, streaming video, dynamic content, games – can gather statistics on click through rates. They are typically coded mathematically, which allows smaller file sizes and smoother transitions, however, they are usually more complex to do.