12 Essential Dynamic Site Guidelines
Here is a quick checklist to ensure your website meets a modern site’s requirements.
- Conform to W3C and Accessibility Standards.
- Should be template and style driven (means site can be easily restyled if wanted in future).
- Should be Data-driven – that is have at the very least a method for capturing leads from a website (client database) but ideally should be a full blown relational database.
- Should have a good search facility.
- Have meaningful, well written text and ideally lots of it to help get indexed by the various search engines and directories in particular Google and provide the reason why a visitor will keep visiting (they might not buy or log their details with you on the first visit, so you need to provide a reason for them to return).
- A means to communicate with your existing and potential clients – newsletter or e-marketing.
- Should be modular to allow for expansion of the site without having to re-do the site.
- Should, if required, provide the client with the ability to update the content.
- Should fundamentally be well-designed with an intuitive user interface.
- Easy to use.
- Always have descriptions and keywords on EACH page of content.
- Always have site statistics enabled and/ or Google Analytics and tracking for email communications.
There are of course many other things which make a web site stand out but essentially it should be a powerful marketing tool – bringing business to your site whether it is new potential clients or to sell a product. If your site is NOT working for you (brochureware) then you are missing out.