Email Marketing Essentials


Communicate effectively and Grow your Business

This email marketing training course will cover the essentials needed to produce effective campaigns that will help grow your business. The course covers email marketing strategy, campaign planning and emailing for acquisition versus retention.

HTML email design and technology considerations will be covered as well as how to test and optimise your emails to improve inbox deliverability.

Some time will also be spent focusing on your own e-marketing requirements and how best to implement these.

The course can be extended to include a hands-on course on producing eye-catching and unique HTML emails using online Email tools such as Mailchimp, Active Campaign or a CRM with campaign capabilities.

Course detail

duration One Day

in-person Air-conditioned studio in person

online Online anywhere.

time 10.00 to 16.00

start On request

What you will learn

Market overview
Email service providers (ESPs)
Email Marketing Essentials
Email lists & Planning an Email
Emailing for Customer Acquisition & Retention
HTML email development
Writing Effective Emails
Monitoring & Tracking
Website / CRM  Integration
Challenges & Innovations

Course Benefits

tick Comprehensive Course Notes

tick Delicious Lunch in Studio

tick Unlimited Post-training support

tick Certificate of Attendance

About Us

Computer Graphics Training has been providing skills training, consultancy and design services to a diverse range of companies for over 25 years.