This email marketing training course will cover the essentials needed to produce effective campaigns that will help grow your business. The course covers email marketing strategy, campaign planning and emailing for acquisition versus retention.

HTML email design and technology considerations will be covered as well as how to test and optimise your emails to improve inbox deliverability.

Some time will also be spent focusing on your own e-marketing requirements and how best to implement these.

The course can be extended to include a hands-on course on producing eye-catching and unique HTML emails using online Email tools such as Mailchimp, Active Campaign or a CRM with campaign capabilities.