SEM, SEO, PPC, PR, SERPS, TR are all acronymns commonly used in connection with service and ecommerce websites, but what are these and how can you use them effectively.
Search (Internet) Marketing or SEM is a combination Search Engine Optimisation (SEO) and other factors that make up how well (or poorly) your site can be found. So clearly, these need to be made a priority when developing any website. SEO used to be something you could bolt onto a website to make an average website found in natural (organic) searches. As the web gets more competitive, effective SEO (and techniques) should be considered as an essential part of your overall marketing strategy.
These courses are ALL tailored to suit your needs so that what you learn is appropriate to your needs. The techniques learned can be immediately applied to improve your search and marketing efforts.
Most of these marketing courses also include a FREE site Audit worth £250 with reports you can takeaway.
This primer provides an in-depth look at the of factors contributing to success or failure in search engine optimisation (SEO) and will help you optimise your own website.
On this course, learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers to build your brand and increase your sales.
This course is designed to help you choose which Social Media Channel, Facebook, Instagram, Twitter, Pinterest or LinkedIn, to use to most effectively market your product or service and how to setup your presence.
If you have a website, Google Adwords Pay Per Click (PCC) advertising can be an important part of your marketing mix. Online advertising can quickly drive traffic to your website and help you identify what keywords are working to help grow your business.
Email Marketing is an important part of your digital marketing strategy. Learn which tools you can use, how to measure success and to integrate with Google analytics and your website.