Google Adwords Primer

This Adwords Pay Per Click training teaches you how to setup (and avoid the pitfalls) of using online advertising to quickly drive traffic to your website to quickly grow your business. Learn how to use Adwords Free tools to create a campaign, setup ads for desktop and mobile searches, and use and identify keywords that will target your site. You will also learn to setup goals, link to Google Analytics to monitor progress and create remarketing lists.

  • Course Outline

    What is Pay-Per-Click?
    Why Use Pay-Per-Click?
    Whom Should I Trust in Pay-Per-Click?
    PPC versus SEO in Small Paid Niche Markets
    Benefits/Drawbacks of PPC Management Services
    Essentials before you start your campaign
    Account setup and budget management
    Optimization of existing campaigns
    Getting Feedback from Your Account


  • Who Should Attend?

    Business owners and managers and anyone responsible for targeting business growth through effective online marketing campaigns such as Google Adwords and Microsoft Adcenter.

  • Takeaways

    You will leave knowing how to set up an effective PPC campaign to target potential customers actively searching the web for the products or services you offer, using keyword research and competitor keyword analysis, as well as with the confidence to create professional PPC adverts and much more.


This course is hard to compress into one day, you could dedicate years to this subject matter which changes almost daily. Tina was able to pitch it at the correct level.

The after course emails with the reports were incredibly useful and Tina is a very supportive tutor with some great ideas for the future.

Stephanie – Consultus Care

General Information

Training typically starts at 9.30am and finishes at approximately 4.30pm each day.

For Tailored courses we can adjust the timings to suit the individual or group.

Online training can be taken at a prearranged time and date and typically in three or four hour sessions.


  • Comprehensive Course Notes & Resources
  • Certificate for Career Progression
  • Lunch & refreshment each day
  • Dedicated experienced trainer
  • All equipment & software PC or MAC*
  • For tailored courses - combine relevant applications
  • Tailored courses on Dates/times to suit you
  • UNLIMITED post-training email or phone supports

About Us

Computer Graphics Training have been providing software training courses, consultancy and graphic design services to a diverse range of companies for over 25 years.