Top Smartphone Website Categories

According to Experian's The 2014 Digital Marketer Report 'Create intelligent interactions with your customers. Every time', the top smartphone Website categories are Search and Social with 65 percent and 56 percent of smartphone owners visiting a site in each of these categories, respectively, at least once a month.

However, Experian found that there were large differences in the mobile websites used by different smartphone users groups.

According to the 2014 Digital Marketing Report from Experian  69 percent of U.S. adults use a mobile phone during a typical day and 89 percent use one during a typical week. In addition, the report reveals that 31 percent of adults say that they often use their mobile phone or a computer while watching television to engage in common activities like visiting websites, watching video, emailing, texting or IMing. Smartphone owners are the most common multi-taskers, with 44 percent saying they often use their smartphone while watching television versus just 17 percent of feature phone owners.

Although the report relates to the US market, it also provides on overview of global comaprisons in areas, such as, time spent on the internet each day, with consumers in Mexico and Argentina leading the field. For more insights into the latest digital trends in the US you can download a PDF copy of the report  for free from the Experian Marketing Services website.

Computer Graphics Training offers a range of flexible marketing training courses, including some new online courses, designed to help SME's get to grips with the rapidly changing online marketing scene. Contact us TODAY on 01732 833004 for advice and to discuss your training requirements.

  • Wednesday, 26 March 2014

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