Why Engage in Content Marketing?

Content marketing has been gaining in importance over the last few years and this trend looks set to continue in 2014.

According to a recent blog published by Uberflip on Business to Consumer Content Marketing in 2014, the top objectives of Content Marketing are:

  • Brand Awareness
  • Customer Acquisition
  • Engagement with potential customers
  • Website Traffic
  • Sales
  • Lead Generation and
  • Thought Leadership - for example through webinars, case studies, white papers

How are these objectives achieved?  

Uberflip say that the top objectives are achieved through:

  • Social Media - for B2C marketing Facebook is by far the most popular platform, whilst for B2B LinkedIn is the most popular according to Joe Pulizzi from the Content Marketing Institute.
  • Articles on your Website
  • eNewsletter
  • Blogs
  • Videos
  • In-person Events
  • Articles on other sites
  • Mobile content
  • Micro sites and
  • Case Studies

The above has been extracted from a recent blog by Uberflip.

Further information can be found in the Uberflip Infographic on B2C Marketing Trends that will dominate 2014.

  • Tuesday, 21 January 2014

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