Why Engage in Content Marketing?
Content marketing has been gaining in importance over the last few years and this trend looks set to continue in 2014.
According to a recent blog published by Uberflip on Business to Consumer Content Marketing in 2014, the top objectives of Content Marketing are:
- Brand Awareness
- Customer Acquisition
- Engagement with potential customers
- Website Traffic
- Lead Generation and
- Thought Leadership - for example through webinars, case studies, white papers
How are these objectives achieved?
Uberflip say that the top objectives are achieved through:
- Social Media - for B2C marketing Facebook is by far the most popular platform, whilst for B2B LinkedIn is the most popular according to Joe Pulizzi from the Content Marketing Institute.
- Articles on your Website
- In-person Events
- Articles on other sites
- Mobile content
- Micro sites and
- Case Studies
The above has been extracted from a recent blog by Uberflip.
Further information can be found in the Uberflip Infographic on B2C Marketing Trends that will dominate 2014.
- Tuesday, 21 January 2014