Search Engine Optimisation Primer

Search Engine Optimisation Primer

This Search Engine Optimisation Fundamentals training course will provide an overview and hands on exploration of factors contributing to success or failure in search engine optimisation (SEO) including: keyword/phrase planning and strategy, competitor benchmarking, index inclusion and exclusion, Google sitemaps, on-page or off-page optimisation, the concept of PageRank and link building.

During this practical Search Engine Optimisation Fundamentals training course we will evaluate your own website with the aim of setting objectives on improving its search rankings.

*A FREE website audit worth £150 will be included to every attendee to help evaluate what is needed to improve your site.

  • What You Will Learn

    • Brief overview of Search Engine Marketing
    • Planning & Strategy
    • Search Engine (Index) Inclusion & Coverage
    • On-Page Optimisation
    • Link Building
    • Latent Semantic Indexing (LSI)
    • Running an SEO Campaign
    • Landing Page Strategy
    • Your Website
    • CPC/PPC Advertising
  • Who Should Attend?

    This course is best suited to those seeking a detailed understanding of how to improve their website ranking and visibility within organic or natural search engine results pages (SERPs). Participants will generally be online marketing staff and consultants, SMEs, IT and technical staff, sole traders and/or start-ups, web designers and other digital agencies, marketing and advertising agencies.

    To have some knowledge, or at least an awareness, of search engine optimisation (SEO) and search engine marketing. Others may be currently working with search engine optimisation (SEO) agencies or have an in-house team, and wish to gain further insight into SEO strategy and search engine marketing.

  • Takeaways

    You will be proficient in optimising your website search engine ranking and  performance, use online tools to carry out keyphrase analysis, perform competitor benchmarking using tools and advanced search commands, implement practices relating to search engine inclusion and exclusion, implement best practice SEO web design, copywriting and site architecture, create a comprehensive brief or checklist for your SEO or web design agency, select the best approaches to running your SEO campaigns and carry out effective link building and optimise your Google search rank.

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