Google Adwords Masterclass

This Adwords Pay Per Click training teaches you how to setup (and avoid the pitfalls) of using online advertising to quickly drive traffic to your website to quickly grow your business.

Learn how to use Adwords Free tools to create a campaign, setup ads for desktop and mobile searches, and use and identify keywords that will target your site. You will also learn to setup goals, link to Google Analytics to monitor progress and create remarketing lists.

  • What You Will Learn

    • What is Pay-Per-Click?
    • Why Use Pay-Per-Click?
    • Whom Should I Trust in Pay-Per-Click?
    • PPC versus SEO in Small Paid Niche Markets
    • Benefits/Drawbacks of PPC Management Services
    • Essentials before you start your campaign
    • Account setup and budget management
    • Optimization of existing campaigns
    • Getting Feedback from Your Account
  • Who Should Attend?

    Business owners and managers and anyone responsible for targeting business growth through effective online marketing campaigns such as Google Adwords and Microsoft Adcenter.

  • Takeaways

    You will go away knowing how to set up an effective PPC campaign to target potential customers actively searching the web for the products or services you offer, using keyword research and competitor keyword analysis, as well as with the confidence to create professional PPC adverts and much more.

As this course is generally a bespoke one to one or for small groups from one company, the training session can incorporate setting up an Adwords account with live campaign and how to monitor ongoing activity by linking the Adwords to Google Analytics.

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