You’ve heard that blogging can heighten visibility of your website within Google. But how and where to start? Firstly, ask yourself what you want to achieve, then how can your blog deliver the results you hope to accomplish. Benefits of Blogging Firstly, blogs can provide a specific place to add fresh content to your website, so that visitors keep coming back for more. A blog can prompt you to keep adding fresh content. Secondly, with a blog you are able to place linkbait as well as flexibility. Flexibility means being perhaps more creative by writing articles that people enjoy reading...

When writing articles for publishing to the web, there are a number of factors to consider to help improve your website rankings. The following five tips will all help towards improving your Website Rankings when writing for the web: Keywords/Keyphrases Keyword or keyphrase selection and placement are crucial. Your chosen keyword or key phrase should appear in the first paragraph of the copy to make sure the topic is clear immediately. The keyword/keyphrase density should be between 3 & 6 times. The keyword/keyphrase should appear in the URL Any images in the article should contain alt...

A website that has been designed with the visitor in mind can easily become a lead generation machine. If a website is focused solely upon your company/organisation, you may potentially lose any visitors that have accidentally come across it. However, a website that has been designed with the visitor in mind can easily become a lead generation machine. When designing your website, think about these ideas: People are normally interested only in their personal needs and wants. Subconsciously they’re viewing your website and thinking, “There are hundreds of companies just like you....

Content is one of the most valuable things you can focus on during development of your website. Consider each page of your website an opportunity to capture or lose your audience. If a web page has paragraph after paragraph of text, many visitors won’t bother to begin reading. There are various other things to be aware of when writing for the web. This roadmap covers eight tips to help you succeed when writing content for your website. Entice with Communicative Headings Visitors decide whether to invest their precious time reading your content, typically after scanning a heading or two....

Some things to think about when designing your banner ads. Banner Ads – Common Elements Dimensions Byte size – many specify under 40k Clickable – always have a call to action Background Logo (ideally) Type of Banner Ad Static Animated gifs, notably the Blinking or Flashing ad Animated Advanced: (streaming video, applets that allow user interaction and special effects) Peeling back/floating over the page, expanding or appearing between pages, streaming video, dynamic content, games – can gather statistics on click through rates. They are typically coded mathematically,...

There are 6 basic pages each business website should have, most of which are required by law. Not having them may result in visitors to your site becoming suspicious and quickly going elsewhere, leading to the loss of potential new customers. Terms and Conditions/Terms of Service Any good business website needs to have a page called the Terms and Conditions/Terms of Service. This page should talk about how you offer your services, under what conditions and terms, to whom, where and more. It is usual to place a link to it at the footer of your website and make sure to name the link Terms and...