Digitial Marketing Archives - Computer Graphics Training

Optimum Keyword Placement

Written by adminCGT on April 18, 2023. Posted in Digitial Marketing.

Optimum Keyword Placement is science. It is not as simple as putting keywords here and there on your website. You’ll need to know where and how to place them on your site correctly, to give your website the potential of a high page ranking. So you have worked out a list of targeted keywords for your niche market. You now have to correctly use these keywords on your website to gain any value from them. Optimum Keyword Placement is a science. It is not as simple as putting keywords here and there on your website. You’ll need to know where and how to place them on your site properly...

Top 5 Local Search Optimisation Tips

Written by adminCGT on February 18, 2023. Posted in Digitial Marketing. No Comments on Top 5 Local Search Optimisation Tips

Local consumers are using a range of online websites and tools to find the services and products they require. Search Engines are aware of this and have further refined their Algorithms to account for local search. Local Search Optimisation Search Optimisation for Local Search offers business owners an effective method to increase awareness of your business to local customers. Increasingly local businesses are obtaining reasonable rankings for more generic keywords in the local search results of the major Search Engines. These results of course do not happen by themselves, implementing a Local...

What’s the Difference between Remarketing and Retargeting?

Written by adminCGT on February 18, 2023. Posted in Digitial Marketing. No Comments on What’s the Difference between Remarketing and Retargeting?

One of the most significant sources of confusion is the difference between retargeting and remarketing. When cookies are utilised to present advertisements to users who have previously in a product, service, or brand, the terms remarketing and retargeting are frequently used. Google refers to this practice as remarketing in AdWords. However, is there a distinction between the two terms? There is a debate among experts about whether remarketing and retargeting are the same thing. Does remarketing encompass other marketing practices like email marketing and direct mail, or is retargeting simply...

Build Your List, Grow Your Business

Written by adminCGT on July 30, 2019. Posted in Digitial Marketing. No Comments on Build Your List, Grow Your Business

More and more business people are realising that if they get serious about building their email marketing lists, they can grow their business. Building your list is even more important in a tough economic environment. Your list is your pre-qualified target audience and with GDPR now in force, it is even more crucial that you build your list from genuine and consenting contacts. They know you and your products and services, and they’ve bought from you in the past. They’re an easier sell and a source of referrals. That’s why e-mail marketing is still the most effective tool in...

Breaking Your Email Lists into Segments

Written by adminCGT on July 30, 2019. Posted in Digitial Marketing. No Comments on Breaking Your Email Lists into Segments

In marketing segmentation, the total market is divided into submarkets that share characteristics that cause each group to share distinct needs. If done properly each segment will respond in a similar fashion to a given marketing strategy. When applied to email marketing this concept will allow you to build relationships with your subscribers so you can then send targeted mailings that are relevant to each group of subscribers. By treating your subscribers as distinct groups with distinct needs your email campaigns will yield higher response rates. You will not only get more results from your...

Email Campaigns – Managing Customer Expectations

Written by adminCGT on July 29, 2019. Posted in Digitial Marketing. No Comments on Email Campaigns – Managing Customer Expectations

Load and send? Batch and blast? Direct marketing concepts are ancient history in the modern email environment. Today’s email marketers must navigate their way through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face. The below tips will help get you started on the road to success with your email campaigns. 1. Permission is not optional When you send unsolicited email, you hurt your brand, your campaign and your sender reputation. Don’t use “stealth”...

10 Tips to Improve Returning Visitor Rates

Written by adminCGT on July 29, 2019. Posted in Digitial Marketing. No Comments on 10 Tips to Improve Returning Visitor Rates

Returning Visitors Returning visitors already know the basics about your site. Help them learn more, have a richer experience, and convert faster by targeting a different experience after their first visits. For example, you might replace instructional or introductory language with more relevant content on a second visit based on what you want them to do next. Frequent Converters For frequent converters, give them targeted rewards – these visitors are the most valuable, and it pays to engage them more effectively. Or, encourage infrequent purchasers to convert again by identifying them...

The Benefits of Digital Magazines

Written by adminCGT on July 29, 2019. Posted in Digitial Marketing. No Comments on The Benefits of Digital Magazines

The benefits of publishing either a digital edition or a digital-only magazine are manyfold. Digital Readership Market is Growing While older age groups may still read the paper or a printed magazine while watching TV, for younger adults it is the tablet that has become a second screen for them to use while they watch the TV screen. Young adults in the age bracket 18-34-year-olds tend to adopt new technology before any other age group with one in five visiting Websites from four different devices in a week as do nearly one-quarter of adults aged 35 to 49, according to last year’s Experian’s...

How to Turn Mobile Visitors into Repeat Customers

Written by adminCGT on July 29, 2019. Posted in Digitial Marketing. No Comments on How to Turn Mobile Visitors into Repeat Customers

Mobile optimisation is key to turning your mobile visitors into repeat customers. But what do I need to consider when looking to turn mobile visitors into repeat customers? The following tips will help: Make every Mobile Interaction Count Mobile interactions present businesses with the opportunity to connect with customers, employees and stakeholders in ways not thought possible a few years ago. Increasingly companies are developing apps for both external and internal use. Whether helping someone find a car service center or recommended restaurant in the vicinity...