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Acrobat Pro and its Role in Document Management

Some SME’s, that did not legally have to have document management systems in place, originally bought into the idea of becoming ISO 9001 registered on the basis that having such a system in place would help them access new markets and build customer confidence. Many felt that implementing and maintaining such a system would not require any additional staff. The work involved could be carried out by existing staff, without much in the way of additional workload! In the early days, this proved not to be the case. Whole new departments rose out of the need to monitor and control all the resulting...

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Changing Default Geospatial Measurements in Acrobat DC

Not only can you change the default geospatial measurement markup settings within Acrobat Pro from miles to kilometres but from miles to nautical miles, metres or feet. You can even change the Latitude and Longitude readings from degrees and decimals to degrees, minutes and seconds; areas from square miles to acres, hectares etc. To change the default setting from miles to feet, go to Preferences under Acrobat, then scroll down to Measuring (Geo), select this. Then scroll down to the use default distance unit and select feet from the drop-down list, which is accessible by clicking on the arrows...

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Use of the @ Symbol

Although the first documented use of @ was in 1536, the @ symbol did not rise from modern obscurity until 1971. (Illustration by Erik Marinovich) Called the “snail” by Italians and the “monkey tail” by the Dutch, @ is the sine qua non of electronic communication, thanks to e-mail addresses and Twitter handles. @ has even been inducted into the permanent collection of the Museum of Modern Art, which cited its modern use as an example of “elegance, economy, intellectual transparency, and a sense of the possible future directions that are embedded in the arts of our...

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Adobe Acrobat Pro – Why Use Bookmarks?

All too often the use of bookmarks in documents is overlooked. This is particularly so with PDF documents. But why use bookmarks in a PDF, what purpose do they serve? Adobe Acrobat Pro Bookmarks are a valuable tool to enable readers of your PDFs to quickly navigate to a section of a document that may be of particular interest. This is why bookmarks should be used more frequently. Bookmarks are ideal for making full use of a table of contents or another index that is clearly visible wherever you are in the document. If you have a newsletter, magazine or even a book, with or without a table of...

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Are QR Codes becoming Old Hat?

In today’s rapidly changing technology environment what was tomorrow’s latest technology innovation can rapidly become consigned to the rubbish dump. Keeping abreast of the relentless rate of progress is becoming increasingly difficult for all businesses working to a tight marketing budget. No sooner do they invest in a particular marketing strategy than the goalposts are moved and their strategy becomes “old hat”. For instance, what about QR codes? Are they now becoming outdated before a good percentage of people would even recognise one? QR codes have been all the rage...

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Is your Logo doing your Business Justice – Part 2

Does your logo meet all your marketing requirements? Or is it blurred or undecipherable at larger or smaller sizes? If so it is not doing your business justice. Logo Design – Points to Consider Design to Delivery – Size and shape matter Ever had problems with your marketing literature or branding? Does your logo stand out from the crowd?  Does it meet all your marketing requirements? These are just some of the difficulties that can be experienced by companies, even when they have outsourced the design of their marketing material to the professionals. Often these problems...

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Is your logo doing your business justice? – Part 1

Memorable, timeless, versatile, simple and appropriate are five commonly used terms when it comes to logo design which businesses are encouraged to adopt for their logos. But is this always appropriate in every case? Let’s consider these five terms in turn. You can then see whether they apply to your logo and whether yours is doing your business justice. Memorable Logos Successful logos all stand out from the crowd and can become a recognisable marketing tool in their own right – remember how everyone instantly started talking about the London Olympics...

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