Too often, companies are not making the most of the opportunities that video advertising offers, especially when it comes to digital marketing, including the use of video for marketing for mobile devices. Here are some tips on how you can make your videos more effective: Test autoplay vs. press play. Usability guidelines advise against autoplay as it can annoy potential customers and make them click the back button. However, it can also increase conversions. To measure the impact both have on conversion rates and the impression of your brand and then decide which one is best for your customers. Add...